Month: December 2016

5 Web Design Do’s and Don’ts

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For most web designers, designing a website which practically commands user responsiveness or gaining experience is the primary goal. But it turns out, that having good web design etiquette is equally important as garnering all professional success.

So read on to know about some do’s and don’ts of web design etiquettes.

One of the most important things is to grow up. Yes you read it right. We often hear about things which are much desired but less achieved like workplace equality, gender equality etc. It is now time to ditch that sense of entitlement and be nice to people. As futile as it may seem to many, being nice to people means that it is going to come back to you as well. Hmm, what do you call it, Karma?!

Communicate = listen 

Be open to communication. It is very important to be vocal about things that you read and write on the web. For example, if you have a question that you posted on the web and have got the answer to it, make sure that you leave the answer for other people to read as well. There’s nothing worse than researching a problem and all you find is the question and then a thank you. Don’t forget to compliment the author if you’ve read something you like, a good blog post for example. You may never know, but a few words of appreciation may mean a lot to someone.

Know Thy Customers 

Know your brand as well as your audience. Before embarking on your new design adventure, know the product that you will be designing for as what you make will help increasing the profitability. Keep the content simple but don’t underestimate the IQ of your audience. Although the audience want’s an easy to use interface, they don’t appreciate boring subject matter. Therefore keep the design accessible, responsive as well engaging. Format copy so its scalable, with bold headings. They should be able to read just the headings and get a good idea of the content direction.

Get Organized 

Be organized. Yes, it does not get any simpler than this. Keep your files organized in case you have to come back to the project after sometime. if you’re the lead on a project or key player of the team, being organized is crucial. It doesn’t take much time to keep things in order and it reflects greatly on your personality and work ethic.

Be Consistent 

It pays to be consistent. Not just figuratively. Set your goals and chart out the process you want to follow to accomplish them. During the process, share knowledge and gain experiences as much as you can. This is not only applicable to your journey as an individual, but also is applicable when you are working or leading a team. It’s good to exchange ideas and suggestion with your teammates. Tell the story in a way which appeals to the users.

Don’t Assume Anything 

Never assume. The rule of thumb that can be easily be applied to all arenas of life not only web designing. Never let condescension travel across through your words or tone of your voice. All human beings are highly receptive and aware of condescension even when unintentionally said. So be very careful and weigh-out your words before you speak. Don’t assume the person has the experience that you do. As we say, “speak laymen.” It may take longer to make your point but you will not need to repeat it.

And last but not the least, be gracious. Whether it’s accolades or criticism that is coming your way be gracious while accepting either of the two. A designer should never let ego or any personal differences come in the way of a successful end product. The common objective of a design team should be to mutually understand and gather ideas from each other while keeping the user/client in mind. In this way, all team members can help each other in growing and moving forward. The feedback from the user should be taken to improve upon the design idea.


How Page Speed Impacts Your SEO and What You Can Do About It

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Every detail counts for those concerned about how their web site ranks in searches. Since 2010, web page speed has been included in the Google ranking algorithms, and thusly added to the list of details to be concerned about. According to Google, their algorithm takes into consideration a slow page load time. Longer page load times slow down the internet as a whole. These slower pages also take longer for page crawling on Google’s end. Google also weighs load speed in an effort to focus on rewarding quality user experiences. To make matters worse, competitor websites that load faster are bound to also rank higher as a result. When it comes to user experience, longer load times mean impatient users leave the web page as opposed to sit and wait. In fact a reported 57% of your website visitors will leave the page when load time exceeds 3 seconds.

Take Google’s page speed test here and see where you stand.

While it’s not one hundred percent clear just how heavily load times weigh into Google’s algorithm, it’s one hundred percent certain that slow loading times can hurt your ranking. Let’s not forget though that the same goes for mobile as well, since mobile devices are now driving an estimated 56% of global traffic. Not to worry though, there are steps you can take to increase your page load speed.

Optimize Your Code

Cluttered and inefficient code can be a major contributor to a web page’s slow speed. Streamline and optimize your code by removing any unnecessary characters, spaces, or commas to reduce file size. Use various compressors on HTML, JavaScript, and CSS to make them more efficient. The industry terms here are none others than “Minification & Concatenation or joining together.” The actual process for minification is the removal of all line breaks, whitespace and comments. Concatenation is the process of taking similar files and joining them together as one. Too many JavaScript files will equate to a low page speed. By combining some of them you’ll see your score go up dramatically. In most cases this process requires years of experience. So when it comes to speed, optimize your code to make your web page a lean, mean, internet machine. Or simply, reach out to us today.

Downsize Your images

High definition images consume tons of bandwidth and really slow down your page loading time. Make sure the images on your web page are no larger than they need be. In fact, just never upload images directly from your camera. Every single file must be processed down to 72DPI. Use JPG or PNG formatting for logos. If you go down that route, you effectively solve two distinct problems. First it allows transparency which is a must if you want your website looking its best. Transparency can give the illusion that it’s floating or see through, while it’s not mixing up with other graphics. Years ago we used transparent GIFs but the low quality (only 256 colors) was not very attractive. A PNG file is full color, capable of more than 6 million colors. (Same as a JPG) but at a cost. A PNG is very large in megabytes. Never use a PNG unless you need the transparency. Compress large HD images in PNG format to keep the quality of the image and downsize their weight.

Add a CDN

A (CDN) or Content Delivery Network makes a copy of your site files and stores them in servers located around the world. It can add a 20% – 30% delivery increase in speed to your viewers. Many CDN services also provide a layer of security that will keep out unwanted hackers. They provide daily reports on logins and can even auto backup your site. If something goes wrong you could be back up and running in less than a few hours. Its one of the easiest way to speed up your site for a low cost starting around $25 a month.

Secure Your Site

A secure site is crucial to the success of your page. Google algorithm favors Transport Layer Security (TLS) in its ranking, the catch being that this web security protocol can add more complexity to your site and affect load speed. You can probably relate more to SSL or HTTPS since these are the terms that relate to actual use. You can seek out the help of a web security professional to ensure your site is secure without sacrificing load speed.

  • Using proven security services implemented by our team, helps safeguard your web assets against intruders and also gives you a much desirable speed boost. In the Age of Limited Attention Spans, speed is the name of the game.

Check your theme

Choose a theme that is optimized for page speed. There are many themes that are beautiful but that beauty can come at a cost if not designed with speed in mind. Many WordPress themes include so many extra features that it critically affects page speed. There are many themes that are beautifully designed and built for speed. If you are considering multiple themes, minimal designs are typically faster.

Get a Better Host

Among other things, server-side compression is an extremely important process for website speed. The actual test title on Google page speed is “Reduce server response time.” Fast host and implementing a quality CDN solves this. It’s no doubt that cheap web hosting can help save you money, but what you save in the beginning may end up costing you in the long run. When it comes to web hosting you definitely get what you pay for. Be sure that you pick the fastest host you can comfortably afford. You’ll be surprised how much a quality web host will improve your page speed.

In the battle for search ranking no detail can go unnoticed.

There are many steps you can take to ensure your website loads at optimal speeds and gains favorable ranking points from Google. Some solutions may be a bit more technical and others simple, but they’re all worth the time and effort to avoid being penalized by Google’s algorithm.

For impeccable coding that always does the trick, contact our team of experts  today and let us bring your idea to fruition while ensuring solid results from the get go.

Distributed by PX Media

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Company Name: PX Media

Contact Person: Douglas


Phone: (626) 390-1082

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