If your business is not yet leveraging the power of internet marketing you are missing out on a lot. According to a report by Internet World Stats there are over 3.6 billion internet users today. A similar report shows that digital interactions in 2015 generated retail sales to the tune of $2.2 trillion in 2015.
Better still, 71% of shoppers today believe they will get a better deal shopping online than in brick and mortar stores. All these numbers and many others highlight the importance of the internet as a business marketing tool.
Effective Web Design as a Marketing Tool
It all starts with a website and while there are millions of websites built daily Google says only 52% of these make any revenue. The days when all a business needed was a beautiful website to get traffic and convert to sales is long gone. Today Google webmaster guidelines are more stringent while Google algorithm updates necessitate the development of a new approach to online marketing.
If you already have a website and your business is still not benefiting from it, the problem is most likely in defective web design or development. Most business owners are in a rush to build online visibility and in the process they are duped into cheap web building services and ending up with platforms which can’t rank high on search engine result pages (SERPs).
There are many established web development companies in Los Angeles which you can rely on for professional web development and SEO solutions. Unlike fly-by-night or freelance web developers a good web designing company will seek to build a lasting relationship with your brand. The focus is not only on aesthetics but improving user experience which is a key ranking factor on Google SERPs.
Some of the elements of these effective web design and development services include:
- Professional web design to help your brand stand out from the crowd.
- User-friendly navigation scheme to allow users to find information required much faster.
- Better page-load speeds turn away potential customers and this means lost business. A well designed website offers high page-load speeds to increase conversion.
- Search engine Optimization (SEO) is the holy grail of online marketing and you can easily attract traffic and boost ranking through a well-designed website.
- Web compatibility is an essential part of effective web-design hence the need to have a professional web developer working on your site. A good web design is compatible on all browsers and platforms.
Web development companies in Los Angeles also focus on responsive we design, aesthetics, fast and reliable hosting, content management and much more.
Content is originally published at https://www.buzzfeed.com/rosiefeed/how-to-boost-your-brand-with-web-development-compa-2vvqn?utm_term=.syzpJllaD#.ic2LEyyxO