RSS

Category Archives: ecommerce web design in Los Angeles

Why You Should Care About Page-Speed

Screen-Shot-2016-02-08-at-5.46.26-PM-900x360

The loading speed of your website is one of the most important factors Google considers while ranking. Although this wasn’t so a couple years ago, the significance of site speed (how quickly your website loads in your browser or mobile device) has been growing rapidly with time. A slow website would mean slower crawling rate and hence the speed at which Google will index the pages of your site will also be slow. Research shows that people don’t like to read on slow sites or even buy from them. It is a faster website that enhances the user experience. Therefore, if you want to boost traffic to your website in an organic way and reach higher rankings, you will have to increase the speed of your pages load on your website. A fast site is a user friendly site.

Site Speed Tools

First thing you need to do before you increase the speed of your site is check its speed using one of the site speed tools below. Checking from different locations might give you different results, which is why all speed tools may not give you identical results. Therefore, it is better to try out a couple of the tools given below, without relying on just one of them.

Google Page Speed Insights

This tool helps you to measure the performance of your website on desktop devices as well as mobile devices. A PageSpeed score of 85 or more should tell you that your page has been performing extremely well. Since network connection affects the site speed, this tool tests only those aspects of your page that are network-independent namely the server configuration, JavaScript, CSS and the HTML structure of your page. If you have a low scoring site it will show up in red. To get in the orange color.

Pingdom Tools

Apart from providing you with the load time of your website, Pingdom also gives you a performance grade that it calculates based on various factors. It monitors your website continuously, checking its speed, uptime and performance at a nominal charge per month.

Yslow

This is a free tool that you can use to find out the performance grade of any website that you may visit. It has about twenty performance grades that it uses to rate websites. Also, you can even take advantage of some free advice on how to improve the performance and speed of your website. You will love the way this tool breaks down the details.

WebPageTest

WebPagetest gives you the load time of your website and also grades it based on its performance. There are about six different performance grades it gives based on a variety of factors. It also gives you a few suggested changes that you can work on in order to improve the speed of your website. The option to select the country from which you want to run your test makes it easier to find out how your website performs in different places of the world.

Once you test your websites on all these tools, you will be able to get a complete overview of the way in which your site performs.

Plugins for site Speed

One more way to speed up your site is to install a caching plugin. A few good ones below include:

WP Super Cache

This is an excellent plugin which does exactly what it is supposed to do – cache your site.

WP Rocket

This provides a solution to increase the speed of your site minus risks and hassles. Although this is a better plugin, you have to pay for this as against WP Super Cache that comes absolutely free.

W3 Total Cache

This is also a good plugin to cache your site and increase its speed. However, it may not work for everyone. This is the top of the line tool and has may options. To many for the less experienced but once nicely tuned in will make your site load very quickly. It is capable of improving a score from 50 a 80 or more.

Suggestions to improve Site Speed

Apart from using a site speed tool and installing a caching plugin, there are many other things that you can do to increase the speed of your website. These include:

  • Moving to another hosting service (You get what you pay for)
  • Minifying JavaScript and CSS(This takes some experience so be careful)
  • Optimizing the images on your site (oversized images are extremely bad for load speed)
  • Minimizing HTTP requests (Less files is faster)
  • Enabling the option to compress your web page (Browser caching and server caching)
  • Using a CDN (Cloud Flare is very easy to setup)
  • Optimizing your CSS delivery (This takes some experience so be careful)

Doing a bit of research might help you come up with many other solutions to increase the speed of your website. Although this might take a bit of your time and efforts it is very much worthwhile to hire a professional.

 

Tags: ,

Get 50% More Traffic To Your Business Website By Making It Mobile Friendly

responsive-mobile-ready

Mobilegeddon – heard of it? As a member of digital publisher or blogosphere one must be aware of Google’s Mobile Friendly update.

It was published earlier this year and shattered Google’s ranking of many famous sites which did not have mobile versions, including Reddit, NBC sports and US Census Bureau. Why would a portable device accessible site affect sales when a site is already famous? The answer lies within the technology trends followed throughout the world.

Portability is the new synonym for accessibility. Mobile gadgets fit perfectly in the definition. For ten years – If it’s on the Internet, it’s popular – has been the valid argument. However – if its mobile friendly, it’s popular – is the new slogan. That being the argument; having a website which is compatible on mobile devices is immensely important for a business.

A mobile-friendly site should render these qualities to get maximum benefit: Neat and organized content; Viewing without the need to zoom-in; fast loading speed; and improved mobile SEO. Being a user, one demands presentable content which is easy to comprehend. Imagine accessing Facebook from a phone and finding a jumble of non-organized words and randomly appearing images or miniaturized unreadable content. It would make the social media experience less fun. Due to the lack of a mobile compatible website or a responsive website, a user might not visit a particular site that often. Out and on-the-go accessibility of any site will not only increase its traffic, but also get the company dedicated clients. If a user finds neatly formatted and easily accessible content, they are more likely to visit the site again and engage with the content.

Speed holds importance, as time is limited. Studies have shown that if a site takes more than 4 – 6 seconds to load, the user will more often than not abandon the page. The code for a mobile responsive site is small, which helps it load more quickly than a none responsive website’s code. The code helps the site to download faster and be user friendly and more presentable.

Publicizing a site on the Internet? When it comes to search engine optimization, the only master to look to is Google. They have policies for mobile websites and if your website ticks all those points – Hurray! You are good to go. Google prefers responsive website design, but it also supports a separately built HTML page for mobile version (if it does not contain RSS feeds or heavy images or video clips). Getting the site approved by Google’s speed and mobile test will lessen 60% of your worries, thus making the site appear on Googles search results and increase its traffic.

As pointed out, having a mobile compatible version of a website will not only increase traffic but also enable the business to increase its sales. Let this point conclude the argument that according to a study by Search Engine Watch, mobile traffic has now exceeded desktop traffic and will continue to increase as smartphones and tablets become faster and cheaper.

Distributed by PX Media

Media Contact

Company Name: PX Media

Contact Person: Doug

Email: douglas@pxmediainc.com

Phone: (626) 390-1082

Address:742 N Mentor Ave,

City: Pasadena

State: CA

Country: United States

Website: www.pxmediainc.com

 

Tags: ,

Building a successful business is all about Content Marketing

iStock_000011896678_Double copy“We are selling mouthwatering scrumptious cookies that you have never tasted before; they’er guaranteed to satisfy your cravings and are made specifically to tantalize your taste buds.This all at an exciting price of $5/Cookie”– Buy that? If yes, why so?

Because they are customized cookies that you have never tasted? Or they are at an exciting price? Can’t decide?

Perhaps none of the reasons mentioned above allure the customer into buying the cookies. It’s just the manner in which the cookies were presented to the potential customers that makes them desirable.

Over the past decade, the Internet has deepened its roots into people’s daily lives and made the whole world a potential buyer of products, regardless of their country of origin. All the recent hemming and hawing about the sprawling beast of content marketing has further strengthened its significance. To succeed in internet marketing, one needs to come up with strong and unique content to publicize their products. SEO, email, social media, websites, sales — all these areas, and more, come under content marketing’s umbrella.

According to research published in Interconnected World in 2012, “61% of global internet users research products online.” In order to have the product/services visible to the customers, the content plays a significant role. It helps the product become recognized and improves the potential customer’s search ability. The use of more appropriate keywords directly impacts the chances of a specific site showing up on Google’s first page.

Another study concludes that businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. The larger the number of pages contained in a website; the more it is considered authentic and more often referred by Google. Blogging is yet another great medium, utilizing content marketing to its best. Every new blog post is recognized as a unique web page. More interesting content on the page increases its visits, as well as the blog’s exposure.

People are engaging more and more with social media. It is a great platform for businesses to market their products. Content marketing helps the audience connect with their desired product or service and increases the overall exposure that the searched business receives.

Moving to conclusion, marketing – specifically content marketing, is extremely important for any business. The modern world relies on the Internet and social media to get recommendations for almost every type of product or service. A strong online presence can do wonders for a business and substantially improve its revenues.

Distributed by PX Media

Media Contact

Company Name: PX Media

Contact Person: Douglas

Email: douglas@pxmediainc.com

Phone: (626) 390-1082

Address:742 N Mentor Ave,

City: Pasadena

State: CA

Country: United States

Website: www.pxmediainc.com

 

Tags: ,

Are you a I Can Do It Myself Business Owner?

DIY-2

Your goals would definitely be “to get more customers, create a good online reputation and to earn big profits.”  Achieving this is not as easy as you think. You may have many competitors in the same market that sell the same type of services or products. You will need to have products and services that are novel, beautifully created or superbly delivered. You must put in this extra effort if you wish to stand apart from competitors in your target market. Having a unique brand personality is extremely important in order to achieve your best Return On Investment (ROI).

Call Us Right Now! At 626-390-1082 We Will Help You Achieve your Goals

At the top of your priority list would be your logo and website. The typical old html site has become a thing of the past, a relic. Now days and even more in the future web based businesses need to “move” new visitors visually. Web / mobile design, user friendly, descriptive information is what the buyers now crave.

Obviously, the most significant goal for your brand is to make a memorable first impression, when customers visit your site it should be inviting and easy to navigate. Making your site extremely responsive: for instance, the location of your contact information should be prominent on your homepage / every page, having a live chat app can help visitors feel like someone is always available to answer questions and help with any support.

Hiring a professional design firm is extremely important.

A professional graphic design agency in Los Angeles can help you get more targeted traffic to your website.  They not only learn your business upfront, but they will also keep the communication lines open along the way. Even after the work has been completed; They will capture the right concepts and designs for your brand, products and services. They will give your website an elegant and professional look and feel. Your visitors will be at ease as they navigate through your new web presence.

Failure in your website goals due to lack of a quality logo and web design or no activity on your social media pages will send a message that you are not engaged with your visitors. A trusted Los Angeles web development and design agency will concentrate on all aspects of your website and your web identity. From choosing right logo concept, web page layout, fonts, color combination and functionalities, they will research what works best in your industry.

Once completed your website will attract visitors, keep them entertained with relevant info and give them a direct path to your goal of creating a new client.

Are you Ready!

A boutique marketing firm based in Pasadena, PX Media is more than just a bunch of techies. We have personality. We use both our wits and charm to devise creative genius ideas that help our clients achieve results, and most importantly, look good. Don’t put it off any longer, Call Today! 626-390-1082.

 

Tags: ,

Functional Ecommerce Web Design For Profitable Online Retail Business

unnamed

Looking at the current trend it seems clear that the rise of online shopping is here to stay. So, it’s significant for an online retail business like yours to make sure your ecommerce web design is delivering a profitable (ROI). Ecommerce web design lies at the foundation of the online retail success. The clarity, security, the functionality and the user experience are all major components of a profitable online retail presence. So, stop experimenting with your ecommerce design and hire a reliable service provider like ecommerce web design in Los Angeles. Now is the right time, don’t put it off. Your visitors and customers will form an opinion about your business within a few seconds of visiting your ecommerce website.

You may think that designing an ecommerce store is not that difficult. It takes 1000’s of lines of code and graphics to make your visitors feel at ease. Hire a professional Internet marketing company in Los Angeles that can help you with custom programming, ecommerce design and database work of your online shopping cart. Make sure your Internet marketing partner helps you with flexible and feature-rich ecommerce design to attract more visitors, more conversion, and more ROI which in turn will equal more profits.

Choosing a ecommerce web design in Los Angeles that is professional and trustworthy is a smart decision as they will design a website that will work for your business and target audience. You will be freed up to run your business and your ecommerce website will do the rest. Your increased sales will give you an opportunity to expand your business, create more profit and offer more products and services. In the end, It’s all about getting your website to be as automated as possible.

How serious are you about generating real profit from your ecommerce web design? Now is the right time to make the call.

Contact us today. 

PX Media ecommerce web design in Los Angeles is very passionate about helping our clients profit. We offer all ecommerce web design services to help take your online retail business to the next level. Some call this full service, “We call it ease of use.”

 

Tags: ,