The loading speed of your website is one of the most important factors Google considers while ranking. Although this wasn’t so a couple years ago, the significance of site speed (how quickly your website loads in your browser or mobile device) has been growing rapidly with time. A slow website would mean slower crawling rate and hence the speed at which Google will index the pages of your site will also be slow. Research shows that people don’t like to read on slow sites or even buy from them. It is a faster website that enhances the user experience. Therefore, if you want to boost traffic to your website in an organic way and reach higher rankings, you will have to increase the speed of your pages load on your website. A fast site is a user friendly site.
Site Speed Tools
First thing you need to do before you increase the speed of your site is check its speed using one of the site speed tools below. Checking from different locations might give you different results, which is why all speed tools may not give you identical results. Therefore, it is better to try out a couple of the tools given below, without relying on just one of them.
Google Page Speed Insights
Apart from providing you with the load time of your website, Pingdom also gives you a performance grade that it calculates based on various factors. It monitors your website continuously, checking its speed, uptime and performance at a nominal charge per month.
This is a free tool that you can use to find out the performance grade of any website that you may visit. It has about twenty performance grades that it uses to rate websites. Also, you can even take advantage of some free advice on how to improve the performance and speed of your website. You will love the way this tool breaks down the details.
WebPagetest gives you the load time of your website and also grades it based on its performance. There are about six different performance grades it gives based on a variety of factors. It also gives you a few suggested changes that you can work on in order to improve the speed of your website. The option to select the country from which you want to run your test makes it easier to find out how your website performs in different places of the world.
Once you test your websites on all these tools, you will be able to get a complete overview of the way in which your site performs.
Plugins for site Speed
One more way to speed up your site is to install a caching plugin. A few good ones below include:
WP Super Cache
This is an excellent plugin which does exactly what it is supposed to do – cache your site.
This provides a solution to increase the speed of your site minus risks and hassles. Although this is a better plugin, you have to pay for this as against WP Super Cache that comes absolutely free.
W3 Total Cache
This is also a good plugin to cache your site and increase its speed. However, it may not work for everyone. This is the top of the line tool and has may options. To many for the less experienced but once nicely tuned in will make your site load very quickly. It is capable of improving a score from 50 a 80 or more.
Suggestions to improve Site Speed
Apart from using a site speed tool and installing a caching plugin, there are many other things that you can do to increase the speed of your website. These include:
- Moving to another hosting service (You get what you pay for)
- Optimizing the images on your site (oversized images are extremely bad for load speed)
- Minimizing HTTP requests (Less files is faster)
- Enabling the option to compress your web page (Browser caching and server caching)
- Using a CDN (Cloud Flare is very easy to setup)
- Optimizing your CSS delivery (This takes some experience so be careful)
Doing a bit of research might help you come up with many other solutions to increase the speed of your website. Although this might take a bit of your time and efforts it is very much worthwhile to hire a professional.
Web designers are willing to push the boundaries, experiment with technology, user interface and design, coming up with creative ways to satiate the imaginative mind. It is hard to ignore the emergence of new styles and trends in web designing, because some have immense potential to impact the experience of the visitor. Let us discuss some of the elements, which have silently but effectively changed the aesthetics.
Less is more
It is really hard to execute a simple design, because it is difficult to express more with few ingredients. The emphasis is not on what elements you are going to use, but how you use them. Like a Pasadena web design company will tell you that the key characteristics of minimalistic design are the typography, the use of the white space, less links, buttons and navigation options. But you do not emphasize on each element specifically; rather you create a simple unified feel across pages. The aim of a minimalistic design is to prioritize the copy and make portions of it more prominent than others. Creating a path for the eye to follow. Images are added to make the stories intriguing; and also makes the copy more descriptive, compelling and impressive.
The use of foreground and background videos
Adding a video in the background is a great way to draw attention, it helps tell a story more effectively. For a foreground video you will need less content to explain the intricacies of your business. Videos are a great way to capture the attention of your customers. They will not have to read any of the text to understand your business. It is a simple process to tell your visitors what your business is all about; because videos are effortless compared to chunks of text. The message that comes through images and videos register more in our brains, because words need comprehension and often visitors do not have the time to go through each and every word. Ask any SEO company, Los Angeles, and they will tell you that the best way to connect with your audience would be adding videos about your products or services.
Effortless navigation processes
Most modern web designs are sleek and opt for a simple navigation system. This actually helps the visitors to grasp the essence of the site, making it easier for them to navigate through the entire site. Lately, a lot of emphasis has been given on hamburger menus. With traditional menus, which are longer there is one small disadvantage; they occupy a portion of the white space. A hamburger menu is mostly hidden, which empties a space and gives a clutter-free view to the users. The visitors will have fewer distractions which helps him to concentrate on the things you wants to see or read.
Concentrating on personal branding trends
Everyone likes a personalized touch in their website, especially when you think of brand management; you need to think how you want your audience to perceive your brand. And your website should reflect your thoughts and the personality of your business. Create your space in such a manner so that it creates the right impression. Your brand should be such, so that people talk good about you when you are not present.
Take note of the trends that are creating a wave! And who knows, you may find something which will make your brand stand out amongst the lot!