What crosses your mind when you first think of launching your very first website? You might be thinking of learning some programming languages, upgrading your designing skills or you might even feel tempted to sign up for a paid course from Udemy.
But believe us; you are going to waste your money, time and energy if you decide to choose any of the above options. Your website will fail miserably if you keep your focus on things that are vital for the future growth of your website. At PX Media Inc, a trusted web development company in Los Angeles, we have seen numerous business organizations making the same mistake over the years.
Maybe you might eventually manage to develop a beautiful website with powerful features and functionalities but you will fail eventually if you don’t focus on the core concept of developing a website. Success of any website depends on the deep understanding of the psychology of the targeted audience. There are many other important aspects that you need to remain aware of such as –
Plan your Plan first
Only relying on your gut feeling is not going to help you build a successful website. Without having a proper plan in advance, your plan to launch a fully functional website might come to a screeching halt. There are important processes that need to be maintained.
If you don’t invest your time in research and strategy, all your efforts to build a better website for your brand will go up in smoke. Since it acts as a bridge between your customers and your brand or organization, you need to make sure that the website is working seamlessly on all devices and browsers. If people face issues like – broken links, non-responsive pages or slow loading, they will just leave immediately.
If you don’t focus on your visitors needs while developing a website, we are quite sure that it is not going to yield any productive outcome at the end. 82% of the shoppers conduct online research before buying and if you are in the B2B market, the number goes to 94%. This figure clearly shows how competitive the market is. It means you will have to put in extra time and efforts to make your website look stunning so that your visitors don’t bounce back from your website.
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You need to define your goals and they should not be abstract. You need to set goals that are measurable. Getting more traffic or generating more leads will not help you to achieve your goals. For example, if you have set traffic as your goal, you should be more specific about the traffic. Getting traffic from irrelevant sources will not take you anywhere close to meeting your business goal. You must define your goals in crystal clear words before you even start designing the basic structure of your website and in this case, you have to specify what kind of traffic you are aiming for and over what period of time.
These are simple questions and they demand simple and straightforward answers. Once you have the answers, you will be able to measure your goals. After that you can start designing the website that will be in line with your overall marketing objectives. By defining goals in advance you will you will know where you have missed and by how much.
Think About Customer
How can you even think of designing your website without taking into account your customers’ likes and dislikes? That is insane!
Always remember that your website is the main communication tool between you and your customer. And to communicate with your customer best, you need to create a simple and stunning website that ranks high both on usability and readability fronts. Website are design for your customers, NOT FOR YOU. So, make sure your customers will engage by creating a look and feel that they enjoy.
Allow your customers to get in touch with you by adding some functions like – Quick Contact Box, Live Chat Option or by adding a simple Contact Us box. This will allow you get feedbacks from your customers and this will definitely help you build a better website for your brand. Place clickable contact info at the top and bottom of every page. Most impurely for mobile. Your phone number / maybe other contact info depending on if you are a on-line or brick and mortar business should be the first thing they see at the top of their phones.
Simplify the Buyer’s Journey
The visitors of your website can be broadly categorized into three different types. The first type is the novice one who has no idea where the solution to his problem exist; the 2nd type is the intelligent one who knows that the solution to their problem exists and also knows where to find the solution but is just researching to find the best deal. The 3rd one is the motivated one who is hell-bent on finding the solution and is willing to open their wallet to get it.
So, while designing your website, you need to take into accounts these three types of visitors and their mindsets. Each customer goes through different cycle of the buying stages and it is quite normal for them not to trust your brand. So, the design and the overall structure of your website should be done in such a way that can instill trust in the minds of the viewers. Perception is EVERYTHING on the web. You need to make them feel comfortable while browsing your website. So, get rid of any distractions and try to make it look as simple and elegant as possible. Don’t make your users work. Follow world-wide guidelines so users will feel familiar the second they land on your page.
You need to eliminate all gaudy elements from the template that can somehow interfere with the buyer’s journey. Try A/B testing and then figure out which version of the landing page is converting more visitors. Stick to that version and you will be able to see higher conversion rate. This about this.”If you bold all the text on the page, nothing is bold.” This goes for graphics as well. Everything can’t be screaming at you. Nothing will be heard. Bold the path you want your users to take. Make it obvious.
The content of your website has to be relevant and should cater to the needs of the audience. You simply can’t write content that focuses solely on search engine optimization and neglects the users. Of course, the content of your website needs to contain keywords but you need to make sure that the content does not read like it is written by some robots. The content of your website has to be human friendly and it has to contain keywords at the same time but the keywords have to be blended naturally within the content.
Content is originally published at: https://www.pxmediainc.com/how-to-build-better-website-for-your-brand/
PX Media encompasses all your marketing needs under one roof. From web design to e-commerce, SEO services to Content Writing and Graphics Design to Mobile App Development; PX Media has it covered. A firm having a marvelous track record in every realm of its operations PX Media is a marketing and development firm based in Los Angeles that has all it takes to lay a strong foundation of your business. Sitting pretty amongst the top 10 web designing companies on Yelp and having a 5 star rating on Google, PX Media is without any doubt the ideal fit for your business.
Website designing is one such domain where PX Media has developed tremendous mastery leveraging more than 17 years of experience. With every company having its own web presence these days, it goes without saying that the competition out there is indeed very vast. PX Media ensures to good effect that all the aspects of web designing is taken care of with extreme detail. It uses the latest technologies, applications and trends to make certain that all of the elements of the website are in sync and all of the components are functioning to their optimum effect. Websites developed by PX Media are entirely mobile friendly and insures a user-friendly experience for all devices. Most importantly, they are created with a responsive website theme which is a must in the present day context. Furthermore, every website has SEO friendly functionality built in, another must for all on-line businesses.
Marketing is greatly influenced by advertisement. In our times visual appeal that resonates the pulse of the brand to its customer base is of top most priority and urgency. This is where we PX Media pitch in. Whether the client wants its digital marketing to be done by following a simple trend or an extravagant one, it’s up to them but to provide them with best graphic design options and ideas for their website is a work that we at PX Media perform with up-to-date dedication and support. We help the client to create an identity or reinvent its existing one. The logo and brand identity produced will display a positive vibe of the client’s firm representing the brand’s feasibility and viability scale. Graphic design like stationary, magazines, posters and packaging designing, catalogs, brochures or flyer design, annual reporting and lastly press releases or conceptual artwork. We also provide printing and print managing. We also provide graphical consultations. PX Media staffs some of the finest graphic designers and illustrators who with proficient tech and support are capable of dealing with any industry.
Without a doubt Search Engine Optimization (SEO) has a pivotal part to play in the present day scenario. With so many websites vying for ranking in the top pages of search engines it is imperative that a stable and well-planned SEO program is followed to attain the desired result. SEO being neither a simple or random process nor a mere one time check-box requires persistent and well-thought out effort. Apart from adhering to this fundamental need of ranking your website higher amongst Search Engine Result Pages (SERPs) PX Media also fulfills a host of other important and significant aspects which are generally not covered by other SEO companies. Improving the page-speed, use of AMP pages are an additional benefit that your website would derive with the SEO program. It doesn’t end here. Where most SEO firms only work on the pages for keywords that are being paid for, PX Media covers in its plan full site optimization which would surely enable better ranking for your site. They also take into account the specific industry and customer niche. What’s more PX Media regularly updates its clients every week with fact based reports proving the development of the work done so that everything remains crystal clear at both ends. All the techniques used by PX Media are white-hat techniques i.e. ethical ways. PX Media never resorts to unethical means to accomplish its objectives. The keywords which are an integral part of SEO are identified and used after a lot of market research by the in-house SEO experts. Be it On-Page or Off-Page SEO, PX Media has reached eloquent heights.
On the web, content still rules. Regardless of how beautifully a website is designed it would fail to leave an impression in the minds of the common mass and the potential customers if the quality of its content is poor. Content should be compelling, lucid and free from jargon so that it is easily understandable, captivating to the general public. It must be so that in a way, the content would propel people to read on and also visit the website again in the future. At PX Media, the posts are written such that it entices both the Google bots and the humans so that both sides are maintained. Some of the web content services that PX Media provides are SEO Web Pages, Blogs, Product Descriptions, Article Writing, Landing Pages, Press Release, Infographics, etc. Moreover, the writers chosen for each task are experts in their niches and thorough professionals. They are well-versed with the up-to-date SEO practices which reflect on their writing. Words have the potential power of turning strangers into customers. PX Media is well acquainted with the process of utilizing words in order to better your company’s reach and sales prospect. Its marketing writing services encompasses Pitches, Reports, Brochures, Slogans, Letters, and much more.
Ecommerce is the financial backbone of all kinds of digital sites, be it profit or non profit. PX Media offers the clients a plethora of options regarding commercial support that catalogues the design of the website with vibrant, user-friendly code base that will ultimately benefit client-customer relationships. A solution for leading in a commercial race with any budget is taken into priority. Shopping cart development and support is our specialty. We design in such a manner that it’s flexible with all situations. The visual appeal of the site, filtering options, carting facility and easy yet secured payment gateways or an integrated payment gateway is provided with proficient task-force with a full-time support and back up team. The industry expert professionals at PX Media have done a remarkable and commendable job in developing iPhone and mobile apps for many industries over the years. Their main focus is on the user interface and iPhone Guidelines. With an innovative designing approach facilitating ease of use PX Media has got all it takes to make any iPhone application project a successful venture. PX Media offers the clients a wide range of services and tools that will help catapult the web business into the big leagues. We also provide payment gateway integration. The best part is the customization section that allows the client to select and format their products to their liking.
Content is originally published at: https://www.pxmediainc.com/the-versatile-prowess-and-potency-of-px-media/
A good website is not only about the design. User friendly is much more important than anything else. Inspiring your visitors to move on from the first page of your site is the main goal. The reason why you should opt for a reputed web design company Los Angeles is that their knowledge and experience will help you get a new fresh look and feel of your business and at the same time give your visitors a feeling of trust.
The following paragraphs discuss ten essentials that you as a small business owner need to be sure are part of your website.
- Introduce yourself clearly
Ease of use is not just about navigation. Readability is just as important. Make sure that the visitors to your website never get confused about where to go next or what your offerings are. As a small business owner, it’s your utmost responsibility to ensure that they do not waste any time while on your site. Clear, concise, and on point. Clearly spell out your name, services and intent. Always remember to include they main point of your business, and contact info on every page of your website.
Be sure that you use heading above every section and or paragraph. Allowing your visitors to briefly scan the page and get a good idea of what the site is about. If you were to only read the titles and headings you should have a good understanding of what the goal of the business is about. (Remember Short & Concise).
- Easy to find Contact information
Your contact information is an extremely important section on your website. So, make the communication process as user-friendly as possible. Or else, at the end of the day, one of your competitors will stand to gain as a result of your unprofessional behavior. Moreover, as a small business owner, you just simply cannot afford such carelessness.
It’s also important to realize that online visitors often lack the patience and time to click each and every page of a website in order to look for the contact data. Therefore, give a serious thought to the best possible location for your contact information. Consider adding it to the top and bottom. Make it clickable. When on a mobile device having your contact info viewable immediately after the page loads is critical. Then if your phone number is clickable they only need to tap and their phone will autodial. (User friendly is always key).
It would be wise on your part to include various ways to get in touch like contact forms, listed emails, and phone numbers. Also go a bit further by adding your postal address along with a link explaining clearly your location on Google maps.
- Include customer testimonials
A few honest sentences from previous clients can easily convince a reader about the success your business has created for others. Testimonials also help to portray your business reputation. Most importantly, it helps to build a bond of trust amongst your new customers. At the same time, testimonials help visitors to discover things that are not mentioned in other areas of your website.
- A well-crafted site map
A good site map along with links directing to all the important web pages, are vital for guiding your potential customers to the data they have been looking for. Also, use dropdowns in your navigation menu. Remember, a little detail like this can go a long way towards creating that everlasting first impression.
- Keep your web address simple
A domain name often acts like a brand! Therefore, it’s always advisable to keep it simple for the user so that there’s no difficulty at the time of typing it. The preference should always be for a .com domain. This is mainly because most users are habituated to type this domain extension. Not to mention Google tends to rank the .com higher.
In any case, avoid a dash as it can cause a serious SEO headache as well as a number as it can cause a bit of confusion amongst the customers.
- Knowledge of SEO basics
As a small business owner it becomes all the more important for you to acquire some SEO knowledge. Simply ensure that your website has been coded correctly. This means that there has been the right usage of keywords throughout the text along with presence of sufficient linking. If you also need to make a good effort to understand how to name URLs and page titles. It will serve as a bonus for you when Google crawls your site.
- A clear Call-To-Action
Tell your online visitors clearly as to what you expect from them. For example, if you wish them to sign up for your specially designed online coupons, then say so in clear BIG terms within your website. Now, always highlight your Call-To-Action and use BIGl buttons.
- Protect your website data
Make sure to have a reliable hosting company in order to protect your website data. As a small business owner you simply cannot afford to lose customers. Also, take initiatives to keep the content management process of your website updated all the time. This will definitely help you in your fight against the hackers. Install and SSL and even better a firewall.
- A user friendly style and design
Break your website content into brief paragraphs for easy online scanning. Use headers and sub headers whenever necessary. Highlight key phrases, and keep the tone of the content simple yet engaging. Also, choose the background color of your web pages wisely. To much contrast is hard on the eyes. To little and the text will be drowned-out.
- Quality content
Finally, there’s still no substitute for quality well written content. Therefore, make your website content fresh and original. Remember, your content should attract customers, and give them some reason or motivation to come back to you again and again. On the other hand, well-written content is good for SEO purposes as well. Best of luck!
Content marketing can be a great way to increase the visibility of a website thereby leading to overall increase in the generated traffic. But producing high-quality content is easier said than done. You need to have a good grip on the subject and also you need to know how to write things down in compelling and powerful words. This is the reason why you need to opt for a professional Content Writing Company Los Angeles. They will help you produce SEO friendly and engaging content and in turn, will eventually help your website to drive more targeted traffic.
Traffic is increased in many ways including organic rankings and sales. Though to many people it may not appear to be as effective a strategy it is nevertheless one very important aspect of a business that cannot be ignored.
See the below list of few ways by which a website’s visibility can be greatly improved using the correct content marketing strategies:-
- Keeping the content updated and fresh: –One of the best ways to increase the incoming traffic and keeping the high rankings updated is to keep the feel and the content on the page fresh. This can be done in many ways. Not only the fresh content can be added but the existing content can be updated as well. Keep your content new by adding regularly.
- Keep the headlines relevant to the content and catchy: –It is believed that 70% of people who go online judge the content based on the headlines within 30- 40 seconds. This means that your content practically has the same amount of time to engage a potential customer. Therefore, it becomes important that not only your headline is catchy it is relevant to the content as well. Users will scan your headings first. If something doesn’t catch their eye it will never be read.
- Add relevant visual content: –The human brain is biologically wired to retain and process more images than text. Therefore, visual content should be added to the website to engage the customers. Visual optimization of content will also give the business an edge over others. The content should be SEO friendly for it to yield any results. And remember anything that moves will get immediate attention. Sliders, videos, animation always attracts attention first.
- Selecting the most effective keywords: –Keywords, without any doubt, play a very important role in the SEO rankings. But since the search engine algorithms are regularly tweaked, use of obvious keywords does not necessarily mean that the SEO rankings will increase. Use of different phrases for implying the same context can be used instead of using obvious keywords. Find out words that increase the ranking of your content and make the keywords that you want to target the focus of your content. Study your competitor’s sites.
- Make your content link- worthy: –Connecting your website to relevant links can ensure that your content has the ability to reach a wider audience. Relevant linking can help in increasing your search traffic also. The point is to link up with websites which have high authority but at the same time don’t ignore the ones with lower authority as even they contribute in some way to your traffic.
The aim of content marketing should be to keep the audience engaged but at the same time not lose the sight of SEO efforts of your website. An improvement in your search engine rankings would eventually mean more incoming traffic which you want to maintain along with keeping the audience hooked to your content. SEO should not be the only aim for content creation but it can guide you in the right direction.
Content is originally published at: https://www.pxmediainc.com/improve-the-visibility-of-your-website-with-better-content-marketing/
If your business is not yet leveraging the power of internet marketing you are missing out on a lot. According to a report by Internet World Stats there are over 3.6 billion internet users today. A similar report shows that digital interactions in 2015 generated retail sales to the tune of $2.2 trillion in 2015.
Better still, 71% of shoppers today believe they will get a better deal shopping online than in brick and mortar stores. All these numbers and many others highlight the importance of the internet as a business marketing tool.
Effective Web Design as a Marketing Tool
It all starts with a website and while there are millions of websites built daily Google says only 52% of these make any revenue. The days when all a business needed was a beautiful website to get traffic and convert to sales is long gone. Today Google webmaster guidelines are more stringent while Google algorithm updates necessitate the development of a new approach to online marketing.
If you already have a website and your business is still not benefiting from it, the problem is most likely in defective web design or development. Most business owners are in a rush to build online visibility and in the process they are duped into cheap web building services and ending up with platforms which can’t rank high on search engine result pages (SERPs).
There are many established web development companies in Los Angeles which you can rely on for professional web development and SEO solutions. Unlike fly-by-night or freelance web developers a good web designing company will seek to build a lasting relationship with your brand. The focus is not only on aesthetics but improving user experience which is a key ranking factor on Google SERPs.
Some of the elements of these effective web design and development services include:
- Professional web design to help your brand stand out from the crowd.
- User-friendly navigation scheme to allow users to find information required much faster.
- Better page-load speeds turn away potential customers and this means lost business. A well designed website offers high page-load speeds to increase conversion.
- Search engine Optimization (SEO) is the holy grail of online marketing and you can easily attract traffic and boost ranking through a well-designed website.
- Web compatibility is an essential part of effective web-design hence the need to have a professional web developer working on your site. A good web design is compatible on all browsers and platforms.
Web development companies in Los Angeles also focus on responsive we design, aesthetics, fast and reliable hosting, content management and much more.
Content is originally published at https://www.buzzfeed.com/rosiefeed/how-to-boost-your-brand-with-web-development-compa-2vvqn?utm_term=.syzpJllaD#.ic2LEyyxO
Traditionally, people have been accessing websites through laptop and desktop computers, but that is changing thanks to the wide range of portable devices including tablets and smart phones that can connect to the internet. This means an increasing number of your prospects and customers are interacting with your website through mobile gadgets on the go.
The consequence of this is that websites that are not user friendly and mobile friendly tend to lose a lot of traffic. As a matter of fact, some businesses have reportedly lost some significant margin on their bottom line and unless things change, this is bound to be the trend into the future.
Understanding a Mobile Friendly Website
Simply stated, mobile friendly websites refer to sites that are specially designed to accommodate smaller screens such as those on Android smart phones or iPhones without losing the quality of the content.
Initially, websites were designed for standard desktops and this meant a lot of pinching and squeezing when accessing the same on mobile gadgets. Mobile optimized websites have the following advantages for mobile users.
- Text that is larger and much easier to read
- Navigation that is mobile friendly
- Touch friendly page elements and buttons
- Faster download speeds
In the age we are in where traffic is more conscious and detests delays, it is imperative that website owners do all they can to make their sites mobile-friendly. If your site takes longer to load, traffic will quickly move to your next-door competitor and probably make a purchase there.
If search visibility, lead generation, user experience, and brand identity are important indicators to you, then having a mobile-friendly website designed for you by the best SEO in Los Angeles can be a game changer.
What it Takes to Have a Mobile-Friendly Site
The first step is to test whether your website displays well on mobile devices and you can do this through Google’s mobile-friendly test. Once you establish your website needs some working to bring it up to speed with mobile optimization, you can take any of the following three steps.
Creating a Mobile Version of Your Site
This is the quickest way of enhancing the mobile-friendliness of your website. However, it means you will have two separate sites; one for desktop and the other one for mobile. Managing two different sites can be hectic and may lead to users getting frustrated especially where they find less information or content on one as compared to the other.
Also all SEO errors would need to be duplicated and all mobile pages would need to be different than the desktop version.
Using Mobile Plugins
Some content management systems such as Drupal, Joomla, or WordPress have solutions through plugins that can make your current website mobile friendly. For instance, WordPress has mobile plugins such as JetPack and WPtouch; Joomla has plugins such as JoomlaShine and Responsivizer while Drupal comes with MobileTheme and ThemeKey.
These do not work to the same degree as your actual site coded as responsive. Adding plugins can slow your site down and cause conflicts with other code on your site.
Mobile-First Responsive Design
Inasmuch as the above solutions are useful in the short term, the real deal is in redesigning your site using responsive web design practices. This includes planning your site and prioritizing the arrangement of content so that both mobile and desktop users can find utility when accessing it.
Through responsive design, your website can conform to virtually any screen size or device and this brings flexibility to your traffic. It is totally up to you in decoding the approach you want to take, but the bottom line is your traffic will not take it kindly if your website is not mobile friendly.
Content is originally published at: https://www.rebelmouse.com/willie_robinson/why-do-i-need-a-mobile-friendly-website-and-the-steps-to-take-2304731655.html
Every year experts try to make predictions in the field of design, that more often than not do not come true. But we really cannot blame anyone, can we? For the simple reason that we cannot actually look into the future, we can simply guess what is going to happen. But here are 5 web design predictions for this year, which probably will come true though over time, will tell you what actually happens later when we get there. It’s expected from a professional Website Development Company Los Angeles to keep clients updated with the latest web design trends and the reason why it makes sense that all web design companies should be aware of the upcoming upheavals in the industry for 2017 –
1.Contrary to popular beliefs, Virtual Reality will not be as big as it has been predicted to be in 2017. Although the experience of Virtual Reality is incomparable, the future of VR does not seem to be very bright this year. The problem is not with the technology, but with us. Virtual Reality is a ritual on its own and till the time Virtual Reality becomes an extremely user- friendly and more affordable to the point it requires no human effort, it will stay a step behind in the world of technology.
- Security will see a massive change this year; however, passwords are set to become obsolete. Passwords are a problem as we are not programmed to remember long chains of random characters. Therefore security measure which includes email logins through various websites or through your social media that have become more common. As we become more and more dependent on mobile devices and leave the desktops behind, more simple yet effective security solutions will rule the year in 2017.
- This year we should be prepared to witness the change in online advertising and the transformation of website trends. The content on a single webpage would be accessible in isolation on a single screen, just like we can browse the content on multiple tabs. This may begin with apps but eventually, they will evolve into browser apps. This will cause the slow elimination of the advertisement funded web model which impacts the content on the web in a negative way.
- There will be an emphasis on a design like never before. Till now, the aesthetic aspect of web design has been relatively untouched or not thought about. But we are set to see a shift in this mindset. Communication channels have been broadened by the designers. An illustration will be in great demand this year. The vision of each designer is one of a kind and that will be beautifully presented via the web design. The web pages will be more and more colorful as well as more responsive. This will make the web even more enjoyable and more appealing to human eyes that use multiple devices to view the web.
- Virtual Experience which is more commonly known as VX is set to become the new star in the web design industry. The year 2017 will see a lot of people using this term in their portfolios, there is virtually no meaning that can be associated with the term VX designers. Probably by the end of this year, the term VX will become the future trendsetter for the year 2018.