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A guide to Starting an Internet Business – Part I

Do I know my Industry? How is my business Different? Am I ready for the web? – A guide to Starting an Internet Business, Part I

Have you thought about starting a web based business?

More than likely we all have at some point of time. Many dream about an idea that could become reality. As time passes most dreams are forgotten of we simply just give up. The few that stick it out and but their all into it are the only ones that have the potential to end up with a successful business. Without the proper strategy and education, very few will ever succeed in making it big.

Rewards of owning a startup business:

  • You’re the owner, It’s your idea and you’re in complete control of the entire process.
  • You are free to do what you want, how you want and when you want.
  • Let’s not forget one of the most important reasons you started this in the first place, you get the lions share of the profit.

It’s a very exciting time when building a startup

Many people (Myself included) can experience a dramatic effect in the beginning phase of a startup. Coming up with something that is different or better than something that already exists, or even a totally new idea that no one has ever thought of. Many of don’t have the funds to just drop everything and devote 100% of our time to something untried and tested. It can be a huge risk and detrimental to your life and the life of your family. Take your time, Do your research, think everything out. Plan your plan, and work your plan.

Don’t quite your job yet, better to get all your research done and if possible start while you’re still at your current job. This way you always have something to fall back upon should things not go as expected. Once you gain the expertise, get the required talent, plan the vision, and start making money you can quit your job when you see the process and longevity is going smoothly.

Here is the first of the five articles on how to get started:

Let’s get started, Part 1

Try and follow,

A lady named Amber and her partner Art came up with this interesting idea to start a business. Both had regular jobs one in the movie industry and the other was in web design. Both had more than 10 years of experience in said industry. Both had always wanted to build a profitable business that would later allow them to quit their jobs and live off the new startup profit.

3D-Eyewear

A start up that is unique is much easier to gain interest than just copying what others
 have already done.

The interesting idea had to do with manufacturing and selling their own brand of 3D Glasses. Both had experience in the industry but not in this particular nitch. They spent the first year researching everything from all the different types of technology, how they were made, who was already selling them and what would be involved in manufacturing their own designs. The concept seemed doable until they found out that tooling and first runs would cost around $75,000. They tried everything from loans from the bank, friends, and family. The most they could scrummage up was $10,000.

They knew there was another way but how? They put together a business plan, hired a business lawyer and started to think about funding in a different manner. Partners?

Through their research they found a company that had everything needed to manufacture these glasses and all that was needed to do was have lenses made to fit the existing frames. This company was already manufacturing and selling all over the world. More research was needed to try out this idea. Samples were created and tested. Art had a manufacturing background so it helped quite a bit when researching a company to make the lenses. In the end the partner pulled out at the last minute. An industry that had never really been done on a retail level in the U.S.A. was just to much to take a chance on.

Not understanding the full circle of how the industry worked ended up killing the idea almost from the beginning.

When you fall off your horse don’t give up. Get back on.

Amber and Art did just that. They decided why reinvent the wheel. There are a few other companies around the world that already manufacture 3D glasses. Why not just buy wholesale and resell high quality glasses that are already to go. All the work was done and some of these companies were already making a good profit in other countries. They ended up making deals with 6 companies and were backed by Real D, the licensing company for all the product lines they were to sell.

If they had started going in this direction from the begging they could have started almost 1 1/2 years earlier.

Nothing is more beneficial than experience to start your own business

Consider your skills and experience, if you want to start something on your own. You need to be sure that you completely understand the full scope of your business before you jump in to your start up. Having a professional background in the industry will bring less stress, more insight and a shorter start up time.

A few things learned and ideas for your startup.

A Unique idea is always better. Product or service it will make it easier for people to pay attention.

To excel in a new business, you’ll need to think of a unique idea or an improvement on an existing one that no one has thought about before. Starting a business that already exists in the market would mean having many competitors to deal with. So, be sure that your delivery is different. Profitability in the first or second year is tough,even to survive in the market unless you have something unique that makes you stand apart from your competitors. A few things that you’ll need to keep in mind are:

  • Don’t compete head to head against larger competitors that have already established a strong following in the niche that you are targeting: For instance, if you want to start a stock photo site, photographers won’t be submitting to your site if you have absolutely no traffic. Also, marketing to your target audience would be difficult if your photo library isn’t sufficient and caters to their needs. You will need a substantial catalog to compete with all the other stock photo sites.
  • Planning to dominate the market? If this is your goal, you will need a bankroll of cash and excellent marketing skills. You may have a great idea, technical knowledge and the capabilities but it will be an uphill battle that could eat up your entire nest egg. Even if your product in superior to your closes competitor it could take years or worse your livelihood to try and come close or even make a profit.

Better and easier to find a market that isn’t already saturated in the niche you’re looking to target. Investigate thoroughly the market and build a sound business and marketing plan. Adjust your goals and direction as needed until you have a viable solution to getting to profit.

This is the first of a five-part series about your online startup business. Don’t forget to follow each of the next articles:

  • Marketing, Marketing & Marketing. Did we say marketing? – Starting Your Internet Business, Part 2
  • Not a Developer or lacking in another important role? The Art of Hiring a Partner – Starting Your Internet Business, with a partner Part 3
  • Remote Team Management #101 – Starting Your Internet Business, Part 4
  • The Wrong Way: Lessons in Getting It Wrong (and Maybe Why You Should Try It, Too) – Starting Your Internet Business, Part 5
 
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Posted by on June 30, 2016 in web based business

 

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Finding a Los Angeles Web Designer

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As a small business owner, you are well aware of the fact that without having a robust presence online, your business is not going to make it very far. Since most of us have no coding knowledge, it’s next to impossible for a new startup business owner to design and develop a website from the scratch. So, you will be more than likely be searching for a web designer who can help you design a website and help launch a successful business.

But selecting a website design company Los Angeles is easier said than done. Since a number of website design companies are operating in and around Los Angeles that means, narrowing down this extensive list will take some. And if you are not careful, you might end up hiring the wrong one.

So, it’s important to figure out whether the web developer that you are planning to hire would be able to meet the requirements. For example, if you are planning to launch an ecommerce store, you need to ask him whether he/she is good at PHP, payment gateway integration etc. Here are some tips that might help in your quest to find the best web designer in Los Angeles –

Do Your Research

You may not be a master of website technologies, and you are not supposed to be as you are hiring a developer! But you must have a basic idea of web development lingo to attain you desired goal of making a website. Don’t worry if you don’t know beans about web development because a lot of useful articles and tutorial on web development is available on the web that will help you increase your knowledge, You can also find useful articles and books online.

Don’t set unrealistic expectation because there is no way you can attain mastery over PHP, CSS or jQuery by reading some online tutorials but it will certainly help you get a grip on the subject. You will be more confident while hiring a Website Design Company because you know the basics. As you talk with them keep track of what is said and be sure they not only answer your questions but explain everything in a way that makes sense to you.

Take some time to go through the previous works done by the website design company. There is a good way to judge the website developers. Open their company website right in front of them and see the navigation. Ask questions about their designing technique and philosophy; also ask what their idea is about User Interface (UI) and User Experience (UX). be sure to get a list of what comes with their web packages. If their website does not give you a good vibe…the rest is your choice!

Check the Coding

It is good if idea if you don’t have a basic understanding of code to run it through and audit tool. You will learn what has been not done and if what has been done is correct. Make sure to get access to the CMS and login and be text it. try creating a page, post or ad products to your ecommerce site. Go through the contract line by line and verify that each item was included.

Latest Design and Technology

Technology is constantly changing with each year. So, keeping up-to-date on important issue during and after your project is key to knowing what you should be getting. Join a mailing list that send out website info for Noob web business owners. A designers mere imitation of trends is not what you should look for, but to have a thorough knowledge and clear reasoning while applying the trend. The designer must be able to explain the idea behind the design; otherwise you might want to go elsewhere!

Website Maintenance

You need to have a regular communication with the web developer in order to maintain the website in good health and achieve your business goals. You cannot summarize all your preferences in the very beginning. It is more than likely that you will keep adding new features to your website as you learn more about running an on-line business. Your web designer must communicate with you on on a regular basis. Regular upgrades, as frequent as once a month, will fix small issues quickly before there is a big problem.

To be precise, a website needs regular maintenance for keeping up-to date and maintaining good SEO. Obviously you will want your website to appear in the first page of Google search. So, make a clear contract with the company, whether they will look after the maintenance, perform SEO, and what they will charge for it. SEO is an extremely important part of running a web based business. Most SEO is separate and not a part of the website build. Be sure you know what you will be doing in advance. Before you write all your content you show;d have your SEO already planed.

 

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Must Have Features of Every Small Business Website

A strong online presence is a must for any businesses, irrespective of their size. Customers of today wish to evaluate the business and each and every product or service that is available; it is your responsibility to make sure you cater to every whim and wish of your customers in the easiest possible manner.

Almost every business has a website today; but not all of them have the kind of visibility or traffic they wish to achieve. It all depends on how you design your website and optimize it so as to generate leads on an everyday basis. Here are a few must-have features you should be sure to include on your business website:

Header Content:

  • Easy Domain name: Make sure your domain name is simple and easy to remember, while representing your business in the best way possible. It is also the number one keyword so, beside to select one that works for your industry.
  • Logo: Logo is often the face of your business. Simple is always better. Be sure it’s readable from a distance and with different color backgrounds.
  • Tag-Line: Many businesses often miss out on taglines. However, it is very important to add a tagline just below your logo which represents what your business does, in a very catchy manner.
  • Phone number: Without a phone number your business may not look genuine enough to your customers. Although the option of email is available it is always better to mention your phone number clearly on your website. Full contact info gives a sense of authenticity.
  • Call-to-action: This is the one that your customers will click to take the action you desire. This could be registering for an account, submitting their email address or buying your product or service. It needs to be clearly visible and recognizable enough for your visitors. Also make sure there aren’t too many of these. Each page should likely have only one call-to-action button, two if the page has large amounts of content.
  • Main Menu Navigation: Every website needs to have a main menu that is easy and clear to read and understand. The easier you make this, the simpler it will be for your user to navigate. This is one feature that not only enhances the user experience but can also improve the ranking of your website on Google. Be sure to check it on many browsers and devices.
  • Bread-crumb navigation: Bread-crumb navigation should be just below your top navigation menu it can help the user in getting to know his location on your website and is also great for SEO.

Above the Fold Content:

  • Slider or image: Having a slider or an image that highlights the most distinguishing part of your business is key to first impressions. This could be the main headline of your business. It’s the first thing a visitor will see, make it count.
  • Contact business information: This part will contain the most important piece of information about your business that you want to give to your customers. This is how your customers will find your place of business.
  • Testimonials & Reviews: Video testimonials or reviews may make it more interesting for your visitors and this can also help in increasing conversions

Below-the-Fold Content:

  • Main Features: This section would contain your products / services that you actually want to sell
  • Quality Content: This is the content that you will write for your users and the search engines. This will contain the unique points of your business and how it will benefit the users
  • Internal Links: This section should contain important links to the inner pages of your website

Footer Content:

  • Contact Information: This section will contain the address, telephone number and email ID of your business for your customers to contact you
  • Business Hours: The exact working hours of your store should be mentioned here. In case people would wish to contact customer support, it is important to mention the timings during which your support team will be available
  • Social Media Buttons: These are the buttons that will take your customers to your social media pages as in your Facebook page, YouTube Page, Google Plus Page and/or your Twitter Page.
  • Online Chat Features: In case you have an online chat feature enabled, you can mention the link here for customers to join you on online chat. This will help them clear their queries immediately and expedite your conversions.
  • Newsletter Sign-up form: This is where your visitors or customers will enter their email ID to subscribe
  • Footer Navigation: This will have all the links to the different pages of your website so that your customers can get to important areas of your site without the need of scrolling back to the top of the site.

Inner Pages:

  • Contact Us Page: This is one of your most important inner pages through which you can generate leads to your business. Also, this is the medium you offer for the customers to engage with you. It should ideally include a contact form and a captcha, which is an anti-spam feature
  • Personalized about us page: This will talk about your business, when it started, who started, what you do, your mission, your vision and your objectives.
  • Privacy Policy page: This is also one of the most important things that you need to include in your business website. This will help your customers be assured that their personal data will be safe on your website
  • FAQ Page: This page will have answers to a few common questions that will haunt the minds of your customers about your business. This will instantly clear most of the queries and improve your conversions
  • Blog Page: Every business should have a blog that gives information to the customers and to interact with its customers. This should ideally have a search feature, comment features, social media sharing buttons and a side bar that will show your popular blogs. One of the most important pages on a site for SEO.

The various other things you need to focus on are to include clear readable fonts and easily recognizable links and to make sure your website is mobile responsive. Do not include flash items or background audio on your website as this can decrease the speed of your website. It is better not to include self hosted videos and instead use YouTube links or the power of Vimeo. In order to make sure your website is search engine optimized make sure your website is cross-browser compatible and well-integrated with Google Analytics and Google Webmaster Tools.

 

Why Make the Switch over from HTTP to HTTPS

An in-depth analysis of the HTTPS settings of about 10,000 domains has revealed the following statistics:

  • Only one out of every ten websites seems to have a HTTPS setup that is correct
  • 60% of websites across the world do not have any HTTPS
  • At least one in every four domains is missing out on a canonical HTTPS version
  • 25% of the domains are making use of the 302 (temporary) redirects in place of the 301 (permanent) redirects

Now, let us go on to find out why HTTPS matters: 

One good answer for this question is because Google says so. Among 200 odd factors, HTTPS is one of the ranking signals that Google considers while ranking websites. However, this is not the only ranking signal. In case your website is aligned with all the other ranking signals, HTTPS can probably take you one notch higher.  Nevertheless, the trick lies in getting it right, which even the big websites sometimes fail to do. If you do not have the right HTTPS setup, very soon Google’s Chrome browser may display a lock with a red X in the address bar whenever a user visits your webpage. Very soon the other browsers will follow this policy.

The main reason most website owners choose not to setup HTTPS is the cost. This requires a lot of encrypting which might cost you in terms of costs, additional hardware, SSL certificates, engineering hours, CPU cycles and bandwidth. Yet, if you need the benefits that HTTPS can bring to you, you will have to bear these costs.

Benefits of HTTPS over HTTP:

In case you have not yet decided to switch over from HTTP to HTTPS the following benefits that HTTPS has over HTTP can help you make up your mind:

  • Better protection and Website Security: HTTPS makes use of SSL or Secure Sockets Layer that protects your website from hackers. Once they see HTTPS, your users will be assured that their personal data is secure on your website. Especially if yours is an ecommerce website, this can help in increasing your online sales in a remarkable way.
  • Secure DNS Infrastructure: The DNS Infrastructure offered by a HTTPS website is a much more secure when compared to that of HTTP. There is more encryption in HTTPS which offers confidentiality, identity and integrity. Without your knowledge nobody will be able to alter the information that exists on your website.
  • Top security for browsers: When compared to HTTP, HTTPS offers better security to browsers. The logins and passwords they use will have a better chance on not being hacked by anyone. The data that they enter will be secure and no one will be able to monitor or track down their searches.

It was just a few years before that Facebook had a HTTP login page. This enabled many hackers from the Middle East steal the logins and passwords of many users by injecting a JavaScript. Once Facebook implemented HTTPS, it became much more secure and thus a whole lot more popular. One thing that can be surely said is that Facebook will never ever move back to HTTP again.

So, what do you have to keep in mind in order to get the HTTPS settings right?

  • Only use one URL-serving the content: There should be only one canonical version of your web content. This will help your users get redirected to the correct website. For instance, the user may typehttps://www.reddit.comhttp://www.reddit.comhttp://reddit.com and be directed to the same website https://www.reddit.com.
  • Always make use of permanent redirects: The use of temporary redirects is not advisable, although many of the websites stick to this practice. Using permanent redirects will help you pass along the link juice in a reliable manner. This will help in maximizing your SEO.
  • Make sure all the redirects display the right content: Too many redirects would mean slow loading speed of your website which might increase your bounce rates. Using redirect loops is not good for your website. While reducing the prospects of conversions, this will also affect your SEO negatively.

A few years ago, getting an SSL certificate was a very costly affair. Not so today. It just takes a few dollars to get that SSL certificate and make your website secure using HTTPS.  No more excuses. Make the change to HTTPS. Google is already pushing websites to adopt HTTPS and it will keep providing more and more incentives in future. Now, it all depends on how fast you adopt to HTTPS.

 
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Posted by on April 12, 2016 in HTTP, HTTPS

 

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What Is The Most Important Marketing Decision When Creating An Online Business?

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In an ideal situation, your domain name should explain exactly what your business does. This is an essential part of how your domain will be ranked by a search engine. In fact, most search engines consider your domain name as the highest ranking element of your website.

Consider the acronym CSA. What is CSA? You would never know by only reading the acronym. It happens to be a consumer review website, where you can post reviews about good and bad customer service for U.S. businesses. People are not going to search for a business or terms they have never heard of, such as CSA. It’s best to have the most relevant keywords in the domain name, or search terms, that a prospective customer might enter into the search field of a web browser.

Now look at the domain http://www.CustomerServiceArmy.com. This is a domain name with relevant key words, which explain the focus of the business. It’s also what the acronym CSA stands for. A simple choice like a domain name becomes essential to the planning stages of any new online venture. If you want to be at the top of the search results on the biggest search engines, spend the time up front so people can find you!

Here’s another example of how search terms can help your website’s ranking. Let’s say that you live in Pasadena, CA, and you’re looking for a Flash designer. Try searching for the term “Pasadena Flash Design” on Google. PX Media appears on the first page of your search results. Now think about the domain name. You are probably thinking that http://www.pxmediainc.com doesn’t have the word “Flash” in it, yet it appears in the top search results but, you will see listings of other companies with the word “Flash” as part of their domain names. “Why”. This is a unique situation where PX Media has worked for years to get its website to rank on the first page, using may essential components of Search Engine Optimization (SEO).

The 2nd most important is your page naming or URL structure.

Anything that is listed after the domain name extension (e.g. .com, or .net) is the path that your customer will follow to a particular page on your website. For example, look at the following web link: http://www.pxmediainc.com/flash_services_intros_presentations_seo/. This is another factor that will be considered in the overall website rank. Google will index the full URL of each page, which includes the domain name and the full page name. This is one reason that PX Media ranks as high as it does, because of its high individual page rankings. We user keywords throughout the page name and URL. This is a SEO trick we were using before most people knew what SEO was.

Search engines like Google use sophisticated robots or spiders to index each page of your website. You should aim to make each page of your website as important as the home page. For example, when someone searches for a particular keyword, Google will give them the most relevant and up-to-date individual web pages with those results. This could be any page of your website, where some might be weaker than others. This page may be the only thing that a prospective customer sees for your business. If it doesn’t grab their attention and evoke a call to action (calling you, or going to another page on your website), they may move on to a competitor’s website and never see your home page. Make each and every page relevant and most important. Give the user something to do. Never forget to have a CALL TO ACTION on every page.

SEO has greatly evolved over the past five years and continues to change as each search engine changes their website ranking guidelines. Besides your domain name, another way to improve your website rank is to use two or more domain names. However, Google, or the largest search engine, only ranks the main domain name. You can use one domain name for ranking purposes, while another domain can be used for marketing purposes. For example, you can redirect a second domain name to the main domain to help boost your total website traffic. or use a simplified domain so that your clients don’t need to spell out your full SEO domain.

PX Media prides itself on its SEO knowledge and takes a pro-active stance on following the latest SEO trends and methodologies. Give us a call today and learn how PX Media can help your business get to the top of the search results!

 

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Why You Should Care About Page-Speed

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The loading speed of your website is one of the most important factors Google considers while ranking. Although this wasn’t so a couple years ago, the significance of site speed (how quickly your website loads in your browser or mobile device) has been growing rapidly with time. A slow website would mean slower crawling rate and hence the speed at which Google will index the pages of your site will also be slow. Research shows that people don’t like to read on slow sites or even buy from them. It is a faster website that enhances the user experience. Therefore, if you want to boost traffic to your website in an organic way and reach higher rankings, you will have to increase the speed of your pages load on your website. A fast site is a user friendly site.

Site Speed Tools

First thing you need to do before you increase the speed of your site is check its speed using one of the site speed tools below. Checking from different locations might give you different results, which is why all speed tools may not give you identical results. Therefore, it is better to try out a couple of the tools given below, without relying on just one of them.

Google Page Speed Insights

This tool helps you to measure the performance of your website on desktop devices as well as mobile devices. A PageSpeed score of 85 or more should tell you that your page has been performing extremely well. Since network connection affects the site speed, this tool tests only those aspects of your page that are network-independent namely the server configuration, JavaScript, CSS and the HTML structure of your page. If you have a low scoring site it will show up in red. To get in the orange color.

Pingdom Tools

Apart from providing you with the load time of your website, Pingdom also gives you a performance grade that it calculates based on various factors. It monitors your website continuously, checking its speed, uptime and performance at a nominal charge per month.

Yslow

This is a free tool that you can use to find out the performance grade of any website that you may visit. It has about twenty performance grades that it uses to rate websites. Also, you can even take advantage of some free advice on how to improve the performance and speed of your website. You will love the way this tool breaks down the details.

WebPageTest

WebPagetest gives you the load time of your website and also grades it based on its performance. There are about six different performance grades it gives based on a variety of factors. It also gives you a few suggested changes that you can work on in order to improve the speed of your website. The option to select the country from which you want to run your test makes it easier to find out how your website performs in different places of the world.

Once you test your websites on all these tools, you will be able to get a complete overview of the way in which your site performs.

Plugins for site Speed

One more way to speed up your site is to install a caching plugin. A few good ones below include:

WP Super Cache

This is an excellent plugin which does exactly what it is supposed to do – cache your site.

WP Rocket

This provides a solution to increase the speed of your site minus risks and hassles. Although this is a better plugin, you have to pay for this as against WP Super Cache that comes absolutely free.

W3 Total Cache

This is also a good plugin to cache your site and increase its speed. However, it may not work for everyone. This is the top of the line tool and has may options. To many for the less experienced but once nicely tuned in will make your site load very quickly. It is capable of improving a score from 50 a 80 or more.

Suggestions to improve Site Speed

Apart from using a site speed tool and installing a caching plugin, there are many other things that you can do to increase the speed of your website. These include:

  • Moving to another hosting service (You get what you pay for)
  • Minifying JavaScript and CSS(This takes some experience so be careful)
  • Optimizing the images on your site (oversized images are extremely bad for load speed)
  • Minimizing HTTP requests (Less files is faster)
  • Enabling the option to compress your web page (Browser caching and server caching)
  • Using a CDN (Cloud Flare is very easy to setup)
  • Optimizing your CSS delivery (This takes some experience so be careful)

Doing a bit of research might help you come up with many other solutions to increase the speed of your website. Although this might take a bit of your time and efforts it is very much worthwhile to hire a professional.

 

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UX factors that Can Influence the Visibility of Your Website

User Experience or UX is the main thing that comes into our mind when we decide to start a website. You may have been doing loads of testing and making changes in the design every now and then but unless your website manages to secure some ranking in some competitive keywords, it is of no use. This is possible only if you provide a quality user experience through your website.

Now the very idea may sound a bit strange as most people still believe that there is no relation between the UX part of a website and its rankings. But things have changed lately. Search Engines more particularly Google is now treating signals like UX, Time Spent on A Page; bounce rate etc to judge the quality of a website and therefore, it has become imperative for web designers to give more attention to the UX part of the design.

You may use the services of a professional web designer if you want to achieve effective results. You may find lots of web designing services in Pasadena too, by running an online search on “Pasadena web design.” Nevertheless, there are many tools and templates out there that can help you in designing your website all by yourself.

It may not be too difficult to gain a top ranking in the Search Engine Result pages if you employ a few tried and tested SEO techniques. However, if you want to maintain your ranking for a long time to come, User Experience or UX is one thing you must focus on. Better ranking will mean increase in your visibility and a remarkable boost to your sales. The main UX factors you need to focus on include:

Page Loading Speed

UX or User experience begins the moment a user clicks on the link to your website. If it takes too much time to load, the user will just close it and go on to the next link on the SERP (Search Engine Result Page). In fact as per a study conducted by Kiss metrics, the ideal loading time for a website is three seconds and every second after this might cost you a reduction of 7% in your sales. A page that loads faster will create a good impression in the minds of the users, while improving your SEO rankings. You can check your page speed by using the Page Speed Insights Tool of Google.

Intuitive Site Organization

Not only should your website load fast, it should also help users access the various sections in a faster and an easier way. You need to design your Menus and Submenus effectively. You can have about 4 to 6 categories and then add on an “About Us” and a “Contact Us” page to help users understand your brand and reach out to you. Your visitors should be able to find things on your website easily and it shouldn’t take them more than one or two clicks to reach the correct section. One more thing you could do is put up internal links to help users pursue the topics or find posts easily and quickly. This will not only lower your bounce rates, but also increase your click-through rates and conversions.

Mobile Responsiveness

This is the main thing users look for today as maximum users use their smart phones to access websites. You need to make sure your website looks good and readable on all kinds of devices. You can use Google’s Mobile-Friendly Test Tool to check if your website is mobile-responsive. If you get a negative result you need not give up. There are many mobile-responsive themes out there that can fix your problem. If you are a web developer, you could use the CSS3 Media queries to make your website mobile-responsive.

You need not worry about going to an SEO specialist to improve the ranking of your website. Concentrate on enhancing UX and you will be right there where you want to be.