Content marketing can be a great way to increase the visibility of a website thereby leading to overall increase in the generated traffic. But producing high-quality content is easier said than done. You need to have a good grip on the subject and also you need to know how to write things down in compelling and powerful words. This is the reason why you need to opt for a professional Content Writing Company Los Angeles. They will help you produce SEO friendly and engaging content and in turn, will eventually help your website to drive more targeted traffic.
Traffic is increased in many ways including organic rankings and sales. Though to many people it may not appear to be as effective a strategy it is nevertheless one very important aspect of a business that cannot be ignored.
See the below list of few ways by which a website’s visibility can be greatly improved using the correct content marketing strategies:-
- Keeping the content updated and fresh: –One of the best ways to increase the incoming traffic and keeping the high rankings updated is to keep the feel and the content on the page fresh. This can be done in many ways. Not only the fresh content can be added but the existing content can be updated as well. Keep your content new by adding regularly.
- Keep the headlines relevant to the content and catchy: –It is believed that 70% of people who go online judge the content based on the headlines within 30- 40 seconds. This means that your content practically has the same amount of time to engage a potential customer. Therefore, it becomes important that not only your headline is catchy it is relevant to the content as well. Users will scan your headings first. If something doesn’t catch their eye it will never be read.
- Add relevant visual content: –The human brain is biologically wired to retain and process more images than text. Therefore, visual content should be added to the website to engage the customers. Visual optimization of content will also give the business an edge over others. The content should be SEO friendly for it to yield any results. And remember anything that moves will get immediate attention. Sliders, videos, animation always attracts attention first.
- Selecting the most effective keywords: –Keywords, without any doubt, play a very important role in the SEO rankings. But since the search engine algorithms are regularly tweaked, use of obvious keywords does not necessarily mean that the SEO rankings will increase. Use of different phrases for implying the same context can be used instead of using obvious keywords. Find out words that increase the ranking of your content and make the keywords that you want to target the focus of your content. Study your competitor’s sites.
- Make your content link- worthy: –Connecting your website to relevant links can ensure that your content has the ability to reach a wider audience. Relevant linking can help in increasing your search traffic also. The point is to link up with websites which have high authority but at the same time don’t ignore the ones with lower authority as even they contribute in some way to your traffic.
The aim of content marketing should be to keep the audience engaged but at the same time not lose the sight of SEO efforts of your website. An improvement in your search engine rankings would eventually mean more incoming traffic which you want to maintain along with keeping the audience hooked to your content. SEO should not be the only aim for content creation but it can guide you in the right direction.
Content is originally published at: https://www.pxmediainc.com/improve-the-visibility-of-your-website-with-better-content-marketing/
If your business is not yet leveraging the power of internet marketing you are missing out on a lot. According to a report by Internet World Stats there are over 3.6 billion internet users today. A similar report shows that digital interactions in 2015 generated retail sales to the tune of $2.2 trillion in 2015.
Better still, 71% of shoppers today believe they will get a better deal shopping online than in brick and mortar stores. All these numbers and many others highlight the importance of the internet as a business marketing tool.
Effective Web Design as a Marketing Tool
It all starts with a website and while there are millions of websites built daily Google says only 52% of these make any revenue. The days when all a business needed was a beautiful website to get traffic and convert to sales is long gone. Today Google webmaster guidelines are more stringent while Google algorithm updates necessitate the development of a new approach to online marketing.
If you already have a website and your business is still not benefiting from it, the problem is most likely in defective web design or development. Most business owners are in a rush to build online visibility and in the process they are duped into cheap web building services and ending up with platforms which can’t rank high on search engine result pages (SERPs).
There are many established web development companies in Los Angeles which you can rely on for professional web development and SEO solutions. Unlike fly-by-night or freelance web developers a good web designing company will seek to build a lasting relationship with your brand. The focus is not only on aesthetics but improving user experience which is a key ranking factor on Google SERPs.
Some of the elements of these effective web design and development services include:
- Professional web design to help your brand stand out from the crowd.
- User-friendly navigation scheme to allow users to find information required much faster.
- Better page-load speeds turn away potential customers and this means lost business. A well designed website offers high page-load speeds to increase conversion.
- Search engine Optimization (SEO) is the holy grail of online marketing and you can easily attract traffic and boost ranking through a well-designed website.
- Web compatibility is an essential part of effective web-design hence the need to have a professional web developer working on your site. A good web design is compatible on all browsers and platforms.
Web development companies in Los Angeles also focus on responsive we design, aesthetics, fast and reliable hosting, content management and much more.
Content is originally published at https://www.buzzfeed.com/rosiefeed/how-to-boost-your-brand-with-web-development-compa-2vvqn?utm_term=.syzpJllaD#.ic2LEyyxO
Improve Your Sales by 100% – How to design a user-friendly website form.
Web forms are a way by which websites obtain data from their visitors and customers to preserves for future references. Web forms are required for a lot of things like signing up for newsletters, making online purchases, giving feedback about various products and services etc. so, web forms in most cases are the entry point of interaction between the user and the website or app.
To make things more user-friendly, web forms, therefore, should be simplified. They should be easy to complete and self- explanatory. The user should not feel the web forms to be a tedious task but should feel self- motivated to fill it.
So, if you are a web designer or a developer and looking to simplify the web forms, here are some tips that may come in handy:
Keep the web form relevant: – If your web from mandates a lot of information from the user, ask yourself how and why that information is useful to you. Keep the form relevant will be easier for the user to complete. The number of fields should be kept to the minimum. When a new user lands on your form page and sees many fields that need to be filled in, It will make them think, “Do I have time for this.” If it’s very important they may take the time anyway but if you just pushing to get contact info they may just move on. A good real to go by is if you must scroll to view the full form it may be too long.
Make your web form logically communicative: – Design the form in a way that carries some logic. A web form should be comparable to a normal human conversation in terms of the order of things you want to enquire about. The perspective of the user should be taken into account. Questions should be organized in a way that similar questions are grouped together. This would make a transition from one set of questions to another much easier. If a user is bombarded by questions in a haphazard order, it can be quite overwhelming. Confusing a visitor can only push them away.
Eliminate duplicate fields: – Many websites make it mandatory for the user to duplicate a certain bit of information. But since most people simply copy and paste the info, the point of the mandate was defeated. Therefore, duplicate fields, if possible, should be eliminated. Most form plugins allow you to auto-fill fields that may need to be duplicated. Remember never confuse the user.
Highlight what is optional: – As mentioned earlier, the requirement of unnecessary information should be addressed in all web forms. However, if your web form requires optional fields, make sure that the optional areas are brought to the notice of the user. The distinction can be made with characters or colors.
Try to make the web from as automated as possible: – With more and more using their mobile devices to access websites and apps, typing is becoming a little problematic because of the smaller device screens. Also, typing is quite prone to errors. Therefore, a user- friendly web form should minimize the need for data typing and some obvious fields can be prefilled or auto- completed. You may also like to opt for a completely different form for mobile devices. Create a duplicate form but remove the secondary fields. You better off getting the contact info than not getting anything at all.
Remove the reset buttons: – Imagine going through a long web form, filling it out and then accidently falling back to square one, just because the save button is adjacent to reset button. Do not put your users through this turmoil and remove rest options from the web forms.
Please Visit our website here. https://www.pxmediainc.com/
Traditionally, people have been accessing websites through laptop and desktop computers, but that is changing thanks to the wide range of portable devices including tablets and smart phones that can connect to the internet. This means an increasing number of your prospects and customers are interacting with your website through mobile gadgets on the go.
The consequence of this is that websites that are not user friendly and mobile friendly tend to lose a lot of traffic. As a matter of fact, some businesses have reportedly lost some significant margin on their bottom line and unless things change, this is bound to be the trend into the future.
Understanding a Mobile Friendly Website
Simply stated, mobile friendly websites refer to sites that are specially designed to accommodate smaller screens such as those on Android smart phones or iPhones without losing the quality of the content.
Initially, websites were designed for standard desktops and this meant a lot of pinching and squeezing when accessing the same on mobile gadgets. Mobile optimized websites have the following advantages for mobile users.
- Text that is larger and much easier to read
- Navigation that is mobile friendly
- Touch friendly page elements and buttons
- Faster download speeds
In the age we are in where traffic is more conscious and detests delays, it is imperative that website owners do all they can to make their sites mobile-friendly. If your site takes longer to load, traffic will quickly move to your next-door competitor and probably make a purchase there.
If search visibility, lead generation, user experience, and brand identity are important indicators to you, then having a mobile-friendly website designed for you by the best SEO in Los Angeles can be a game changer.
What it Takes to Have a Mobile-Friendly Site
The first step is to test whether your website displays well on mobile devices and you can do this through Google’s mobile-friendly test. Once you establish your website needs some working to bring it up to speed with mobile optimization, you can take any of the following three steps.
Creating a Mobile Version of Your Site
This is the quickest way of enhancing the mobile-friendliness of your website. However, it means you will have two separate sites; one for desktop and the other one for mobile. Managing two different sites can be hectic and may lead to users getting frustrated especially where they find less information or content on one as compared to the other.
Also all SEO errors would need to be duplicated and all mobile pages would need to be different than the desktop version.
Using Mobile Plugins
Some content management systems such as Drupal, Joomla, or WordPress have solutions through plugins that can make your current website mobile friendly. For instance, WordPress has mobile plugins such as JetPack and WPtouch; Joomla has plugins such as JoomlaShine and Responsivizer while Drupal comes with MobileTheme and ThemeKey.
These do not work to the same degree as your actual site coded as responsive. Adding plugins can slow your site down and cause conflicts with other code on your site.
Mobile-First Responsive Design
Inasmuch as the above solutions are useful in the short term, the real deal is in redesigning your site using responsive web design practices. This includes planning your site and prioritizing the arrangement of content so that both mobile and desktop users can find utility when accessing it.
Through responsive design, your website can conform to virtually any screen size or device and this brings flexibility to your traffic. It is totally up to you in decoding the approach you want to take, but the bottom line is your traffic will not take it kindly if your website is not mobile friendly.
Content is originally published at: https://www.rebelmouse.com/willie_robinson/why-do-i-need-a-mobile-friendly-website-and-the-steps-to-take-2304731655.html
Every year experts try to make predictions in the field of design, that more often than not do not come true. But we really cannot blame anyone, can we? For the simple reason that we cannot actually look into the future, we can simply guess what is going to happen. But here are 5 web design predictions for this year, which probably will come true though over time, will tell you what actually happens later when we get there. It’s expected from a professional Website Development Company Los Angeles to keep clients updated with the latest web design trends and the reason why it makes sense that all web design companies should be aware of the upcoming upheavals in the industry for 2017 –
1.Contrary to popular beliefs, Virtual Reality will not be as big as it has been predicted to be in 2017. Although the experience of Virtual Reality is incomparable, the future of VR does not seem to be very bright this year. The problem is not with the technology, but with us. Virtual Reality is a ritual on its own and till the time Virtual Reality becomes an extremely user- friendly and more affordable to the point it requires no human effort, it will stay a step behind in the world of technology.
- Security will see a massive change this year; however, passwords are set to become obsolete. Passwords are a problem as we are not programmed to remember long chains of random characters. Therefore security measure which includes email logins through various websites or through your social media that have become more common. As we become more and more dependent on mobile devices and leave the desktops behind, more simple yet effective security solutions will rule the year in 2017.
- This year we should be prepared to witness the change in online advertising and the transformation of website trends. The content on a single webpage would be accessible in isolation on a single screen, just like we can browse the content on multiple tabs. This may begin with apps but eventually, they will evolve into browser apps. This will cause the slow elimination of the advertisement funded web model which impacts the content on the web in a negative way.
- There will be an emphasis on a design like never before. Till now, the aesthetic aspect of web design has been relatively untouched or not thought about. But we are set to see a shift in this mindset. Communication channels have been broadened by the designers. An illustration will be in great demand this year. The vision of each designer is one of a kind and that will be beautifully presented via the web design. The web pages will be more and more colorful as well as more responsive. This will make the web even more enjoyable and more appealing to human eyes that use multiple devices to view the web.
- Virtual Experience which is more commonly known as VX is set to become the new star in the web design industry. The year 2017 will see a lot of people using this term in their portfolios, there is virtually no meaning that can be associated with the term VX designers. Probably by the end of this year, the term VX will become the future trendsetter for the year 2018.
For most web designers, designing a website which practically commands user responsiveness or gaining experience is the primary goal. But it turns out, that having good web design etiquette is equally important as garnering all professional success.
So read on to know about some do’s and don’ts of web design etiquettes.
One of the most important things is to grow up. Yes you read it right. We often hear about things which are much desired but less achieved like workplace equality, gender equality etc. It is now time to ditch that sense of entitlement and be nice to people. As futile as it may seem to many, being nice to people means that it is going to come back to you as well. Hmm, what do you call it, Karma?!
Communicate = listen
Be open to communication. It is very important to be vocal about things that you read and write on the web. For example, if you have a question that you posted on the web and have got the answer to it, make sure that you leave the answer for other people to read as well. There’s nothing worse than researching a problem and all you find is the question and then a thank you. Don’t forget to compliment the author if you’ve read something you like, a good blog post for example. You may never know, but a few words of appreciation may mean a lot to someone.
Know Thy Customers
Know your brand as well as your audience. Before embarking on your new design adventure, know the product that you will be designing for as what you make will help increasing the profitability. Keep the content simple but don’t underestimate the IQ of your audience. Although the audience want’s an easy to use interface, they don’t appreciate boring subject matter. Therefore keep the design accessible, responsive as well engaging. Format copy so its scalable, with bold headings. They should be able to read just the headings and get a good idea of the content direction.
Be organized. Yes, it does not get any simpler than this. Keep your files organized in case you have to come back to the project after sometime. if you’re the lead on a project or key player of the team, being organized is crucial. It doesn’t take much time to keep things in order and it reflects greatly on your personality and work ethic.
It pays to be consistent. Not just figuratively. Set your goals and chart out the process you want to follow to accomplish them. During the process, share knowledge and gain experiences as much as you can. This is not only applicable to your journey as an individual, but also is applicable when you are working or leading a team. It’s good to exchange ideas and suggestion with your teammates. Tell the story in a way which appeals to the users.
Don’t Assume Anything
Never assume. The rule of thumb that can be easily be applied to all arenas of life not only web designing. Never let condescension travel across through your words or tone of your voice. All human beings are highly receptive and aware of condescension even when unintentionally said. So be very careful and weigh-out your words before you speak. Don’t assume the person has the experience that you do. As we say, “speak laymen.” It may take longer to make your point but you will not need to repeat it.
And last but not the least, be gracious. Whether it’s accolades or criticism that is coming your way be gracious while accepting either of the two. A designer should never let ego or any personal differences come in the way of a successful end product. The common objective of a design team should be to mutually understand and gather ideas from each other while keeping the user/client in mind. In this way, all team members can help each other in growing and moving forward. The feedback from the user should be taken to improve upon the design idea.
Every detail counts for those concerned about how their web site ranks in searches. Since 2010, web page speed has been included in the Google ranking algorithms, and thusly added to the list of details to be concerned about. According to Google, their algorithm takes into consideration a slow page load time. Longer page load times slow down the internet as a whole. These slower pages also take longer for page crawling on Google’s end. Google also weighs load speed in an effort to focus on rewarding quality user experiences. To make matters worse, competitor websites that load faster are bound to also rank higher as a result. When it comes to user experience, longer load times mean impatient users leave the web page as opposed to sit and wait. In fact a reported 57% of your website visitors will leave the page when load time exceeds 3 seconds.
Take Google’s page speed test here and see where you stand.
While it’s not one hundred percent clear just how heavily load times weigh into Google’s algorithm, it’s one hundred percent certain that slow loading times can hurt your ranking. Let’s not forget though that the same goes for mobile as well, since mobile devices are now driving an estimated 56% of global traffic. Not to worry though, there are steps you can take to increase your page load speed.
Optimize Your Code
Downsize Your images
High definition images consume tons of bandwidth and really slow down your page loading time. Make sure the images on your web page are no larger than they need be. In fact, just never upload images directly from your camera. Every single file must be processed down to 72DPI. Use JPG or PNG formatting for logos. If you go down that route, you effectively solve two distinct problems. First it allows transparency which is a must if you want your website looking its best. Transparency can give the illusion that it’s floating or see through, while it’s not mixing up with other graphics. Years ago we used transparent GIFs but the low quality (only 256 colors) was not very attractive. A PNG file is full color, capable of more than 6 million colors. (Same as a JPG) but at a cost. A PNG is very large in megabytes. Never use a PNG unless you need the transparency. Compress large HD images in PNG format to keep the quality of the image and downsize their weight.
Add a CDN
A (CDN) or Content Delivery Network makes a copy of your site files and stores them in servers located around the world. It can add a 20% – 30% delivery increase in speed to your viewers. Many CDN services also provide a layer of security that will keep out unwanted hackers. They provide daily reports on logins and can even auto backup your site. If something goes wrong you could be back up and running in less than a few hours. Its one of the easiest way to speed up your site for a low cost starting around $25 a month.
Secure Your Site
A secure site is crucial to the success of your page. Google algorithm favors Transport Layer Security (TLS) in its ranking, the catch being that this web security protocol can add more complexity to your site and affect load speed. You can probably relate more to SSL or HTTPS since these are the terms that relate to actual use. You can seek out the help of a web security professional to ensure your site is secure without sacrificing load speed.
- Using proven security services implemented by our team, helps safeguard your web assets against intruders and also gives you a much desirable speed boost. In the Age of Limited Attention Spans, speed is the name of the game.
Check your theme
Choose a theme that is optimized for page speed. There are many themes that are beautiful but that beauty can come at a cost if not designed with speed in mind. Many WordPress themes include so many extra features that it critically affects page speed. There are many themes that are beautifully designed and built for speed. If you are considering multiple themes, minimal designs are typically faster.
Get a Better Host
Among other things, server-side compression is an extremely important process for website speed. The actual test title on Google page speed is “Reduce server response time.” Fast host and implementing a quality CDN solves this. It’s no doubt that cheap web hosting can help save you money, but what you save in the beginning may end up costing you in the long run. When it comes to web hosting you definitely get what you pay for. Be sure that you pick the fastest host you can comfortably afford. You’ll be surprised how much a quality web host will improve your page speed.
In the battle for search ranking no detail can go unnoticed.
There are many steps you can take to ensure your website loads at optimal speeds and gains favorable ranking points from Google. Some solutions may be a bit more technical and others simple, but they’re all worth the time and effort to avoid being penalized by Google’s algorithm.
For impeccable coding that always does the trick, contact our team of experts today and let us bring your idea to fruition while ensuring solid results from the get go.
Distributed by PX Media
Company Name: PX Media
Contact Person: Douglas
Phone: (626) 390-1082
Article is originally published at https://www.pxmediainc.com/how-page-speed-impacts-seo/