Improve Your Sales by 100% – How to design a user-friendly website form.
Web forms are a way by which websites obtain data from their visitors and customers to preserves for future references. Web forms are required for a lot of things like signing up for newsletters, making online purchases, giving feedback about various products and services etc. so, web forms in most cases are the entry point of interaction between the user and the website or app.
To make things more user-friendly, web forms, therefore, should be simplified. They should be easy to complete and self- explanatory. The user should not feel the web forms to be a tedious task but should feel self- motivated to fill it.
So, if you are a web designer or a developer and looking to simplify the web forms, here are some tips that may come in handy:
Keep the web form relevant: – If your web from mandates a lot of information from the user, ask yourself how and why that information is useful to you. Keep the form relevant will be easier for the user to complete. The number of fields should be kept to the minimum. When a new user lands on your form page and sees many fields that need to be filled in, It will make them think, “Do I have time for this.” If it’s very important they may take the time anyway but if you just pushing to get contact info they may just move on. A good real to go by is if you must scroll to view the full form it may be too long.
Make your web form logically communicative: – Design the form in a way that carries some logic. A web form should be comparable to a normal human conversation in terms of the order of things you want to enquire about. The perspective of the user should be taken into account. Questions should be organized in a way that similar questions are grouped together. This would make a transition from one set of questions to another much easier. If a user is bombarded by questions in a haphazard order, it can be quite overwhelming. Confusing a visitor can only push them away.
Eliminate duplicate fields: – Many websites make it mandatory for the user to duplicate a certain bit of information. But since most people simply copy and paste the info, the point of the mandate was defeated. Therefore, duplicate fields, if possible, should be eliminated. Most form plugins allow you to auto-fill fields that may need to be duplicated. Remember never confuse the user.
Highlight what is optional: – As mentioned earlier, the requirement of unnecessary information should be addressed in all web forms. However, if your web form requires optional fields, make sure that the optional areas are brought to the notice of the user. The distinction can be made with characters or colors.
Try to make the web from as automated as possible: – With more and more using their mobile devices to access websites and apps, typing is becoming a little problematic because of the smaller device screens. Also, typing is quite prone to errors. Therefore, a user- friendly web form should minimize the need for data typing and some obvious fields can be prefilled or auto- completed. You may also like to opt for a completely different form for mobile devices. Create a duplicate form but remove the secondary fields. You better off getting the contact info than not getting anything at all.
Remove the reset buttons: – Imagine going through a long web form, filling it out and then accidently falling back to square one, just because the save button is adjacent to reset button. Do not put your users through this turmoil and remove rest options from the web forms.
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For most web designers, designing a website which practically commands user responsiveness or gaining experience is the primary goal. But it turns out, that having good web design etiquette is equally important as garnering all professional success.
So read on to know about some do’s and don’ts of web design etiquettes.
One of the most important things is to grow up. Yes you read it right. We often hear about things which are much desired but less achieved like workplace equality, gender equality etc. It is now time to ditch that sense of entitlement and be nice to people. As futile as it may seem to many, being nice to people means that it is going to come back to you as well. Hmm, what do you call it, Karma?!
Communicate = listen
Be open to communication. It is very important to be vocal about things that you read and write on the web. For example, if you have a question that you posted on the web and have got the answer to it, make sure that you leave the answer for other people to read as well. There’s nothing worse than researching a problem and all you find is the question and then a thank you. Don’t forget to compliment the author if you’ve read something you like, a good blog post for example. You may never know, but a few words of appreciation may mean a lot to someone.
Know Thy Customers
Know your brand as well as your audience. Before embarking on your new design adventure, know the product that you will be designing for as what you make will help increasing the profitability. Keep the content simple but don’t underestimate the IQ of your audience. Although the audience want’s an easy to use interface, they don’t appreciate boring subject matter. Therefore keep the design accessible, responsive as well engaging. Format copy so its scalable, with bold headings. They should be able to read just the headings and get a good idea of the content direction.
Be organized. Yes, it does not get any simpler than this. Keep your files organized in case you have to come back to the project after sometime. if you’re the lead on a project or key player of the team, being organized is crucial. It doesn’t take much time to keep things in order and it reflects greatly on your personality and work ethic.
It pays to be consistent. Not just figuratively. Set your goals and chart out the process you want to follow to accomplish them. During the process, share knowledge and gain experiences as much as you can. This is not only applicable to your journey as an individual, but also is applicable when you are working or leading a team. It’s good to exchange ideas and suggestion with your teammates. Tell the story in a way which appeals to the users.
Don’t Assume Anything
Never assume. The rule of thumb that can be easily be applied to all arenas of life not only web designing. Never let condescension travel across through your words or tone of your voice. All human beings are highly receptive and aware of condescension even when unintentionally said. So be very careful and weigh-out your words before you speak. Don’t assume the person has the experience that you do. As we say, “speak laymen.” It may take longer to make your point but you will not need to repeat it.
And last but not the least, be gracious. Whether it’s accolades or criticism that is coming your way be gracious while accepting either of the two. A designer should never let ego or any personal differences come in the way of a successful end product. The common objective of a design team should be to mutually understand and gather ideas from each other while keeping the user/client in mind. In this way, all team members can help each other in growing and moving forward. The feedback from the user should be taken to improve upon the design idea.