It’s no secret that Google is putting forth a herculean effort to ensure that populated websites are secure for site visitors. Specifically, Google has influenced websites to migrate to HTTPS to promote widespread online security among Internet users. Initially, Google has made it an option for websites to switch from HTTP to HTTPS.
IMPORTANT!, Google is going to mandate all webmasters to switch to HTTPS, effectively beginning in July 2018. For webmasters and website owners, this edict from the Internet giant is a serious requirement that could have severe implications for those that choose to ignore it.
Google will mark any website that doesn’t migrate to HTTPS as unsecuredin the upcoming release of Chrome 68. This marking will become visible to any Internet user trying to gain access to your website, which can ultimately give your business an unprofessional vibe. Understandably, no one wants their website to be blacklisted by Google.
However, the process of securing your website with a HTTPS label can be extensive. To familiarize you with the concept, here is how you can get your website secure before Google announces your vulnerabilities to the public.
Why is This Happening?
Google has actually been trying for years to entice webmasters to switch to HTTPS. It appears now that Google has gotten serious in this pursuit, but there is a reason for this. In July, Google will make some huge improvements to Chrome 68. It has been announced that Google will be incentivizing websites with higher web rankings for having fast page speeds.
Accordingly, Google has also taken the time to fix a concurrent search engine issue. That problem happens to be unsecured websites. The immense threat that an unsecure website can harbor is the high probability that transmitted and stored personal information can be leaked and stolen. Basically, HTTPS websites utilize SSL, which stands for Secure Socket Layer. This safety technology ensures that your personal information is encrypted between the web server and a browser.
In previous years, Google gave warning to Internet users who tried to access a HTTP website. In order to promote Internet safety and accountability, Google is now requiring all websites to switch to HTTPS. The threat of hackers who steal the sensitive data of Internet users is far too great for Google to ignore. Therefore, in order to optimize your search engine optimization, build credibility with your website visitors, and establish a professional online, switching to HTTPS is an ideal move for your business. Fortunately, the process of doing so isn’t that difficult and only requires some in-depth knowledge of the subject.
How to Check for HTTPS
On Google Chrome, you can easily identify websites that have a HTTPS label by checking the search engine bar at the top of the Chrome application.
In the previous Google Chrome versions, you could hardly distinguish the difference between secure websites and unsecured websites. With the newest Google Chrome update, this is now possible.
With Google’s new HTTPS mandate, website visitors will easily be able to detect if your website is secure or not. Therefore, it makes sense to switch to HTTPS before July, mainly because Google will expose your business as dangerous to website visitors.
How to Switch Your Website to HTTPS
In order to switch your website to HTTPS, you will first have to purchase a SSL certificate for your website. This certificate will basically flag your website as secure for visitors. Your SSL certificate will encrypt any important data being transferred over a server, protecting sensitive information such as credit card information, passwords, and even social security numbers.
You can purchase an SSL certificates from a number of big-name providers such as Symantec, DigiCert, and GeoTrust. You can also purchase a SSL certificate from third-party providers as well, such as Comodo and Namecheap.
Have it purchased and installed by a Security Support Professional at PX Media. If done incorrectly you actually might loose access to your site or it may go down completely.
Regardless of where you purchase your SSL certificate, be mindful not to obtain a “free certificate” or create one yourself. Doing so could lead to a website error every time a visitor attempts to access your website.
If you purchase a legitimate SSL certificate, simply install this certificate on your website host’s account. Once this is done, all you have to do is change your links from HTTP to HTTPS and set up 301 redirects to HTTPS to ensure that visitors will always access your secured website.
If you have a WordPress site it will require you to install a SSL plugin. Your host may have problems with this or may not even allow you to install. Quality hosting is a must so contact PX Media and we will help get your protected.
What Are the Benefits of SSL
SSL Certification may now be mandatory. However, this doesn’t mean that the safety feature doesn’t have its perks. As a matter of fact, Google implied years ago that secure websites could receive a small rankings boost. Rightfully so, having a SSL certificate installed will allow visitors to trust your website and your services.
By not having a SSL certificate, you could be exposing your visitors to hackers who diligently steal personal information from websites. Do you truly want to put your visitors at this type of risk? If Google is requiring users to switch from HTTP to HTTPS, your website’s ranking could substantially increase and replace unsecure websites
Overall, the requirement of HTTPS is a win-win situation for both websites and visitors. While your visitors are being protected by your website, your ranking will increase over your competitors who may lack this security.
In light of Google’s new HTTPS requirement, webmasters will now have to prioritize the online safety of their visitors. While many people may see this regulation as an inconvenience, the sudden topic of data breaches among popular internet services is starting to influence websites to make a concentrated effort to boosting the security and privacy of their visitors.
Nonetheless, obtaining an SSL certificate and securing your website will not only keep you in accordance to Google’s upcoming mandate, but it also has some positive benefits that can impact your website ranking.
If you require more information about a SSL certificate and would like to learn more about how PX Media can create a secure website for you, please call us today to speak to our friendly support staff.
Content is originally published at https://www.pxmediainc.com/how-to-get-secure-before-google-announces-your-vulnerabilities-to-the-public/
It can’t be stressed enough that great SEO practice is essential to establishing a strong online presence. For businesses and other creatives, being found on the Internet generally leads to potential leads and sales opportunity. To that end, many individuals conduct keyword research to find the best keywords to implement in their content strategy.
Unfortunately, that’s not enough to secure a high ranking on most search engines. Granted, placing keywords in the right places leads to increased ROI, but using different versions of these keywords can heighten your website ranking. We have proof that different keyword versions can drastically improve your ranking, so keep reading on to figure out how.
Search Engines Value Variety. Get with the Program
To understand the core principles of SEO and begin using keywords that boost your website ranking, you must first understand that search engines reward websites that use high ranking keywords in different ways. The concept of this tactic is fairly simple, especially if you assume the role of potential customers. Let’s say you are searching for the best ice cream in Los Angeles.
There are a variety of keywords you can type in a search engine to find the best results. You could use keywords such as, “best ice cream in Los Angeles”, “Los Angeles best ice cream parlor”, or “ice cream Los Angeles”.
Billions of people use the Internet every day, and use different search terms to usually find a particular business or item. Therefore, your website’s ranking entirely depends on your keyword’s flexibility. In other words, search engines value variety, so you should get with the program in order to boost your website ranking.
The Results Speak for Itself
Using different versions of your keywords is a proven method of increasing your website ranking, and we have the data to prove it. We have attached the ranking statistics for our own website to give you a gist of how different keyword variations can affect your ranking.
If you simply take a look at the bottom of the graph, you can see some of our different keyword variations that best describes PX Media. One of our main keywords is “website design in pasadena”. As you can see, we used different versions of this keyword. This has resulted in a 22.9 percent increase in our visibility trend, which is largely ahead of our competitors.
These results have translated well to Google’s search rankings, where our ranking supersedes that of our competitors. After doing a quick Google search of our main keyword, “website design in Pasadena”, it’s no surprise that PX Media is ranked well above the top.
Interestingly, after doing a Google search on the keyword, “Pasadena web design”, our ranking was just as high as the primary keyword.
Essentially, different keyword variations accommodate Internet users who use different search terms to find a particular service. If you do your research and find alternative keywords to place on your website, your ranking will steadily increase above your competitors. That actually brings us to our next point.
Are You Doing Your Keyword Research Correctly?
Traditional keyword research is a common practice among businesses and individuals who care about their website ranking, but is it enough? Also, are you doing your keyword research correctly? Searching for the top keyword in your industry is a sufficient method of increasing your website ranking, but it does not ensure that your website will jump to the front page of search engines.
Considering that people generally don’t use the same keywords in search results, your keyword research should revolve around terms that are closely related to your primary keywords. Researching high ranking keywords that are similar to one another and using them in your website’s content gives your website more organic exposure in regards to SEO.
Though, with thousands of keyword varieties to choose from, it can be a daunting task choosing keyword variations that actually convert results. If finding the right, high-converting keywords is too difficult for you, don’t hesitate to choose our SEO services to increase your website ranking and see immediate results.
Try to Understand What Keywords Visitors Prefer and Why
Obtaining success using keywords is an intricate task, regardless of any method you employ. In this particular case, using different keywords increases your chance of ranking high on search engines. Nonetheless, when you receive data that pertains to your keyword usage, your success wholly depends on how you interpret it in relation to your competitors. In other words, you have to understand what keywords your visitors prefer and why.
Finding out why your visitors prefer a specific keyword variation is the key to your SEO efforts. You can usually find which keywords your visitors prefer by doing a quick check of your rankings overview and seeing the most high-ranking keywords on your website. After doing this search, experiment with your keywords and try to understand why your keywords use these terms to identify your business. Once you grasp this concept, it will become much easier determining your own effective SEO strategy.
Furthermore, it’s often best to experiment with different keyword variations and see what your data looks like. Make sure to compare this data to your competitors. After all, you are essentially fighting for ranking and online presence. In the graph above, PX Media ranks ahead of its competitors using the same keywords. After you do your research and find the right keywords to use, make it your goal to surpass your competitor’s ranking.
Overall, using different versions of your keywords will improve your ranking on major search engines. All in all, this success depends on your research and interpretation of your data. Using our own website ranking statistics as proof, you too can benefit from the use of similar keywords. All it takes is extensive research and a committed SEO approach.
If you would like to learn more about how we can help you improve your website ranking, please contact us today to speak to one of our specialists about your SEO project.
Content is originally published at https://www.pxmediainc.com/using-different-versions-of-your-keyword-will-increase-your-website-ranking/
Improve Your Sales by 100% – How to design a user-friendly website form.
Web forms are a way by which websites obtain data from their visitors and customers to preserves for future references. Web forms are required for a lot of things like signing up for newsletters, making online purchases, giving feedback about various products and services etc. so, web forms in most cases are the entry point of interaction between the user and the website or app.
To make things more user-friendly, web forms, therefore, should be simplified. They should be easy to complete and self- explanatory. The user should not feel the web forms to be a tedious task but should feel self- motivated to fill it.
So, if you are a web designer or a developer and looking to simplify the web forms, here are some tips that may come in handy:
Keep the web form relevant: – If your web from mandates a lot of information from the user, ask yourself how and why that information is useful to you. Keep the form relevant will be easier for the user to complete. The number of fields should be kept to the minimum. When a new user lands on your form page and sees many fields that need to be filled in, It will make them think, “Do I have time for this.” If it’s very important they may take the time anyway but if you just pushing to get contact info they may just move on. A good real to go by is if you must scroll to view the full form it may be too long.
Make your web form logically communicative: – Design the form in a way that carries some logic. A web form should be comparable to a normal human conversation in terms of the order of things you want to enquire about. The perspective of the user should be taken into account. Questions should be organized in a way that similar questions are grouped together. This would make a transition from one set of questions to another much easier. If a user is bombarded by questions in a haphazard order, it can be quite overwhelming. Confusing a visitor can only push them away.
Eliminate duplicate fields: – Many websites make it mandatory for the user to duplicate a certain bit of information. But since most people simply copy and paste the info, the point of the mandate was defeated. Therefore, duplicate fields, if possible, should be eliminated. Most form plugins allow you to auto-fill fields that may need to be duplicated. Remember never confuse the user.
Highlight what is optional: – As mentioned earlier, the requirement of unnecessary information should be addressed in all web forms. However, if your web form requires optional fields, make sure that the optional areas are brought to the notice of the user. The distinction can be made with characters or colors.
Try to make the web from as automated as possible: – With more and more using their mobile devices to access websites and apps, typing is becoming a little problematic because of the smaller device screens. Also, typing is quite prone to errors. Therefore, a user- friendly web form should minimize the need for data typing and some obvious fields can be prefilled or auto- completed. You may also like to opt for a completely different form for mobile devices. Create a duplicate form but remove the secondary fields. You better off getting the contact info than not getting anything at all.
Remove the reset buttons: – Imagine going through a long web form, filling it out and then accidently falling back to square one, just because the save button is adjacent to reset button. Do not put your users through this turmoil and remove rest options from the web forms.
Please Visit our website here. https://www.pxmediainc.com/
For most web designers, designing a website which practically commands user responsiveness or gaining experience is the primary goal. But it turns out, that having good web design etiquette is equally important as garnering all professional success.
So read on to know about some do’s and don’ts of web design etiquettes.
One of the most important things is to grow up. Yes you read it right. We often hear about things which are much desired but less achieved like workplace equality, gender equality etc. It is now time to ditch that sense of entitlement and be nice to people. As futile as it may seem to many, being nice to people means that it is going to come back to you as well. Hmm, what do you call it, Karma?!
Communicate = listen
Be open to communication. It is very important to be vocal about things that you read and write on the web. For example, if you have a question that you posted on the web and have got the answer to it, make sure that you leave the answer for other people to read as well. There’s nothing worse than researching a problem and all you find is the question and then a thank you. Don’t forget to compliment the author if you’ve read something you like, a good blog post for example. You may never know, but a few words of appreciation may mean a lot to someone.
Know Thy Customers
Know your brand as well as your audience. Before embarking on your new design adventure, know the product that you will be designing for as what you make will help increasing the profitability. Keep the content simple but don’t underestimate the IQ of your audience. Although the audience want’s an easy to use interface, they don’t appreciate boring subject matter. Therefore keep the design accessible, responsive as well engaging. Format copy so its scalable, with bold headings. They should be able to read just the headings and get a good idea of the content direction.
Be organized. Yes, it does not get any simpler than this. Keep your files organized in case you have to come back to the project after sometime. if you’re the lead on a project or key player of the team, being organized is crucial. It doesn’t take much time to keep things in order and it reflects greatly on your personality and work ethic.
It pays to be consistent. Not just figuratively. Set your goals and chart out the process you want to follow to accomplish them. During the process, share knowledge and gain experiences as much as you can. This is not only applicable to your journey as an individual, but also is applicable when you are working or leading a team. It’s good to exchange ideas and suggestion with your teammates. Tell the story in a way which appeals to the users.
Don’t Assume Anything
Never assume. The rule of thumb that can be easily be applied to all arenas of life not only web designing. Never let condescension travel across through your words or tone of your voice. All human beings are highly receptive and aware of condescension even when unintentionally said. So be very careful and weigh-out your words before you speak. Don’t assume the person has the experience that you do. As we say, “speak laymen.” It may take longer to make your point but you will not need to repeat it.
And last but not the least, be gracious. Whether it’s accolades or criticism that is coming your way be gracious while accepting either of the two. A designer should never let ego or any personal differences come in the way of a successful end product. The common objective of a design team should be to mutually understand and gather ideas from each other while keeping the user/client in mind. In this way, all team members can help each other in growing and moving forward. The feedback from the user should be taken to improve upon the design idea.